Safaricom’s latest ad on M-Pesa is nothing short of perfect. It captures the reality of life in Kenya. This country truly runs on M-Pesa. And I’m not saying M-Pesa to mean mobile money in general. I’m talking of M-Pesa the service from Safaricom. M-Pesa is deeply rooted in us. We need it more than it … Continue reading Kenya Runs on M-Pesa. That’s the Problem.