Wednesday, January 26, 2022

Facebook Shelves Plans to Insert Ads in WhatsApp – For Now

It seems Facebook won’t be inserting ads on WhatsApp after all. But this is the most unclear news ever from the company. Because in the same WSJ article where they mention they’ve shelved the plans, they go on to promise that ads will still come to the Status feature in the future. As it stands, there are no timelines to this announcement.

What’s clear however is this:

  • Ads aren’t coming as soon as had been previously reported
  • The team that was working on the ads feature has been disbanded, and
  • The code they were working on has been removed

WhatsApp founders Jan Koum left Facebook in 2018 after a clash over data privacy, and encryption. The other founder, who is currently a very vocal critic of Facebook, had left the company months earlier over similar issues.

Last year Mark Zuckerberg announced a change in strategy from public posts, to private encrypted communication across its platforms. He promised in a long announcement that Facebook would be embracing encryption as one of the keys to the company’s future.

With that in mind, it seems the original plans for monetising WhatsApp have to be foiled because bringing ads to a properly encrypted system isn’t a mean feat. Which means for now WhatsApp will probably just focus on building the business side of its chat service, hopefully in a way that isn’t intrusive, and doesn’t weaken the encryption.


Leave a Reply

Dickson Otieno
I love reading emails when bored. I am joking. But do send them to

More to read:

Telkom T-Kash App; Everything to Know

Telkom has recently launched the T-Kash App allowing customers to access all mobile money services from one app. Here are my thoughts

Netflix increases prices in US & Canada

Netflix has announced increased subscription fees in the United States and Canada in what appears to now be annual expected change.

Bolt now valued at €7.4 billion after €628 million investment round

Bolt says % it will use the funds to accelerate the expansion of their mobility and delivery products across Eastern African markets.

MARAMOJA opens up API to Fintechs and Insurtechs in Kenya

The company says that Fintechs and Insurtechs now have an opportunity to connect to MARAMOJA's ecosystem via a single API

Equity’s One Till Number platform works with all wallets including M-Pesa

With the new One Equity Till Number, merchants will be able to receive payments from all mobile wallets including M-Pesa, Airtel Money etc

72% of Konza City Phase 1 taken up by Investors

Konza Technopolis Development Authority has announced that 72% of the land available for investment in Konza City has been up by investors.