In the latest 24Bit episode, we explore brand loyalty. What is it with the brands we love? And why do we love them so much over others – sometimes even brands we haven’t checked out.

What’s in a name? Well, turns out, a lot. Quite a lot. Question, would you compromise on features of a product you want to buy just so that you can go with a product offered by a brand you like and prefer? Kaluka, Nick and Chenze explore this contentious issue in the second episode of the 24Bit podcast in 2020.