Itel is one of, if not the main seller of low cost devices targeting the budget market across Africa. After being around for over 12 years, the company has recently had on official brand launch which has been more of an official reintroduction. The relaunched Itel now has a whole new lineup of devices from affordable true wireless earbuds, to smart TVs. This is in addition to their smartphone and feature phone line up.
The brand relaunch which broadcast over mainstream Kenyan media, including NTV and KTN, and through social media has according to Itel shown its customers and business partners a refreshing image which the company hopes will further expand their reach.
Itel says that the journey the company has has over the period of time it has operated in Africa has given it a better understanding about the continents consumers, and the market demand. The company says that despite all the in-depth insight they have, they continue to explore concerns being raised by consumers, their pain points, and their needs that are yet to be met. And they do this across the board – not just with smartphones.
On the new launches, the company says they decision to bring new product categories was influenced by the fact that they want to stay close to consumers, offering them a wider range of not only user-friendly products, but also ones that are customized to suit their needs while remaining budget friendly.
The new range of Itel TVs include:
- Itel S321
- itel S431 and the
- Itel D243
The S321 and the S431 are similar TVs. The difference is on sizes with the former being 32 inches while the latter is 43 inches. They support iCast fearture which allows users to enjoy the large screen experience by being able to project their smartphone screens to their TVs without necessarily having Home internet whether WiFi or cables. The TVs also have what Itel calls A+ grade panels, and both support free to air digital channels since they have inbuilt DVB-T2 decoders.
The D243 is different from the rest in build. It is a TV built to absorb shock and protect against damage. There’s an extra layer of tempered glass on the normal panel.
The new products will be rolling out in Kenya market starting from September. From Kilimall’s listings they’re quite good deals starting from as low as KES. 9,999. There’s also flash sales on Kilimall where one can get the devices at low prices. Follow itel’s official Facebook page to participate in the giveaway activity and enjoy the flash sales on Jumia, Killimall and X-park!
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