Pay Television Company StarTimes has today announced a price reduction of up to 33% targeting new subscribers acquiring the company’s type approved set top boxes. The price drop is expected to enable more Kenyans access and enjoy quality digital television programming, further growing the company’s market share.

The StarTimes Pay Television terrestrial Digital Box will now be retailing at KES. 999 from KES. 1,499 representing a 33% price drop, while the satellite full kit that includes a dish, decoder, 10 metre cable and accessories will retail at KES. 2,699 down from KES. 2,999 representing a 10% price drop. The new prices take effect immediately and will be available at the company’s retail shops, supermarkets and distributors across the country.

To complement the offer, StarTimes will extend one month free access to the top bouquet for the new terrestrial and satellite platform subscribers with access to over 100 local and international channels across diverse content genres including sports, documentaries, telenovelas, kids, music among others.

Speaking when he unveiled the new campaign, StarTimes Regional Marketing Director Mr. Aldrine Nsubuga observed that the company has made great strides towards ensuring the initial cost of device acquisition is affordable to majority of Kenyans as it seeks to achieve its goal of ensuring majority of households have access to digital television.

“We are impressed by the headway we have made so far in making it possible for Kenyans to access digital television be they in urban or rural areas. The move to extend a price reduction for our set top boxes is therefore continuity in this effort as we seek to make it more affordable to not only acquire but also access our premium television content,” noted Mr. Nsubuga.

The decoders have an advanced user friendly interface including multi-lingual support with options for English, Kiswahili, French and Portuguese making it possible for customers to use a language that is convenient to them and can equally set the parental control to block preferred channels that have parental advisory.

The company has progressively looked to offer the most affordable pay television service in the country through affordable devices and monthly subscriptions coupled with a rich range of content genres with the key highlight being the recent acquisition of the broadcast of the Kenya Premier League as well as the exclusive broadcast of Europa League, FA Cup, Bundesliga, La Liga as well as an array of Telenovelas, drama, kids, documentaries, music and lifestyle content.

“We continue to also establish ways to grow our subscriber value through giving subscribers a taste of our premium programing, which explains the one month offer where new subscribers will enjoy access to over 100 local and international channels at no extra cost upon acquiring either the terrestrial decoder or the satellite full kit,” concluded Mr. Nsubuga.