Huawei Mobile Services has today announced the launch of its latest version of AppGallery. The new update brings in a new and enhanced way to discover content – for users in Kenya, South Africa, Nigeria and Ghana. Huawei says the update empowers users to smoothly discover an array of new apps, games, and resources on the platform and delve deeper into high-quality editorial content and more exciting updates and engaging features.

The company says the new features reflect its dedication to providing consumers with the best discovery experience, as it currently boasts a global user base of more than 530 million monthly active users. Informed by its users’ feedback, this new version is more than just a new look; it provides tailored and localised topics based on users’ unique interests, while showcasing trending apps and games with striking visuals complemented by descriptive and immersive content.

“The new version of HUAWEI AppGallery brings an exceptional and redefined experience to our users, which makes discovering new content more exciting than before”, said Adam Xiao, managing director of Huawei Mobile Services in Middle East and Africa, Huawei Consumer Business Group. “Whether you’re interested in productivity, entertainment, music, games, life-hacks, or anything else, you will find an outlet that quenches your thirst in HUAWEI AppGallery. We are hosting some of the best up-and-rising apps with incredible potential, and every day, we are growing in the quality and quantity of what we are offering our users.”

User experience is at the heart of the new user interface (UI), and the ‘Featured’ tab is one of its innovative core highlights. This tab makes it easier for users to search for apps and games hand-picked by HUAWEI AppGallery’s editorial team. With two different tabs for ‘Apps’ and ‘Games’, users also have access to new relevant, curated content including articles, expert guides, reviews, and trending applications every week. This aligns with HUAWEI AppGallery’s goal to provide something new, every day – so users can expect new content and surprises whenever they revisit.

The ‘Promotions’ and ‘Gifts’ tabs highlight the latest offers regularly carried out in the platform, including lucky draws, cashback offers, exclusive promos, and challenges to win. This tab is localised, generating the most user interaction due to proximity relevance.

With special rewards and exclusive offers, users keep coming back to HUAWEI AppGallery. Users are able to access free premium services and extra in-game credits when they download or sign up to select apps. This empowers them to discover and play via HUAWEI AppGallery with additional exclusive benefits, and empowers developers to showcase their apps to millions of users.

As more updates roll out in HUAWEI AppGallery, the platform seeks to continue optimising its user experience and offer a wide range of the world’s best apps, games, content, and services to cater to users’ interests.