itel announces Diamond Platnumz as Brand Ambassador, to headline the new A37

itel, a leading mobile phone brand that has for a long time been committed to providing budget-friendly products boasting excellent user experience, has today announced Diamond Platnumz, the Tanzanian Bongo Flava recording artist & entrepreneur, also a winner of MTV Europe Music Awards, as their new Brand Ambassador.

“We are thrilled to work with Diamond Platnumz, and have him as our brand ambassador. He mirrors the values of perfection and innovation that we steadfastly follow at itel.” said Wavelet Wu, General Manager of itel , “We believe that the consumer electronics products provided by itel have revolutionised human social life, and should belong to everyone, the same way Diamond has dedicated his time to make full use of his musical talent and create a lot of fantastic music known to the world. We are looking forward to a successful collaboration with Diamond”

The itel A37 adopts the elegant water-drop fullscreen display design. The 84.6% screen-to-boy ratio allows user to enjoy a bigger and better viewing experience whether they are watching movies or browsing. Its 720P screen resolution offers sharper all-around details at this price point. Compare with other normal TN screen used by competitors at this price point, the IPS screen of A37 has better colour rendering effects that make photos and videos become more vivid. Lastly, the 180-degree approach from the IPS screen ensures a user can see the content clearly from different angles.

The ribbon design and sprayed texture brings out the uniqueness of A37, not just offering a comfortable grip for holding, but also bringing out a refreshing look and feel by utilizing the latest industry fashion color scheme. 

In order to further protect user’s privacy,  A37 will come with the intelligent face unlock that allows users to login to their device just in a second without requiring entering their password in public.

The smart AI Camera of A37 brings different fun and practical camera features including:

• AI Face Beauty – Able to automatically smoothen the skin and makes the user’s photos look more natural.
• Smile Selfie Feature – Automatically capture a selfie when it senses the user’s smiley face
• HDR Mode – Enrich the lighting and colour in the selfie
• Others: Funny AI stickers and AI bokeh mode

When the Eye Care mode is on, the Softer Vision effect will automatically adjust the display brightness then the A37 screen will become soft and warm to ensure a better protection of users’ eye.

itel A37 Full Specifications: