itel announces Diamond Platnumz as Brand Ambassador, to headline the new A37

The itel A37 is available in the market for just KES. 6,960

itel, a leading mobile phone brand that has for a long time been committed to providing budget-friendly products boasting excellent user experience, has today announced Diamond Platnumz, the Tanzanian Bongo Flava recording artist & entrepreneur, also a winner of MTV Europe Music Awards, as their new Brand Ambassador.

“We are thrilled to work with Diamond Platnumz, and have him as our brand ambassador. He mirrors the values of perfection and innovation that we steadfastly follow at itel.” said Wavelet Wu, General Manager of itel , “We believe that the consumer electronics products provided by itel have revolutionised human social life, and should belong to everyone, the same way Diamond has dedicated his time to make full use of his musical talent and create a lot of fantastic music known to the world. We are looking forward to a successful collaboration with Diamond”

The itel A37 adopts the elegant water-drop fullscreen display design. The 84.6% screen-to-boy ratio allows user to enjoy a bigger and better viewing experience whether they are watching movies or browsing. Its 720P screen resolution offers sharper all-around details at this price point. Compare with other normal TN screen used by competitors at this price point, the IPS screen of A37 has better colour rendering effects that make photos and videos become more vivid. Lastly, the 180-degree approach from the IPS screen ensures a user can see the content clearly from different angles.

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It starts at a very affordable price of just KES. 6,960. And for that, you're getting a device with 1GB RAM, 16GB storage, and a 5.7-inch HD+ display. The device is powered by a 1.6GHz processor, with a 3020mAh battery.
itel announces Diamond Platnumz as Brand Ambassador, to headline the new A37 4

The ribbon design and sprayed texture brings out the uniqueness of A37, not just offering a comfortable grip for holding, but also bringing out a refreshing look and feel by utilizing the latest industry fashion color scheme. 

In order to further protect user’s privacy,  A37 will come with the intelligent face unlock that allows users to login to their device just in a second without requiring entering their password in public.

The smart AI Camera of A37 brings different fun and practical camera features including:

  • AI Face Beauty – Able to automatically smoothen the skin and makes the user’s photos look more natural.
  • Smile Selfie Feature – Automatically capture a selfie when it senses the user’s smiley face
  • HDR Mode – Enrich the lighting and colour in the selfie
  • Others: Funny AI stickers and AI bokeh mode

When the Eye Care mode is on, the Softer Vision effect will automatically adjust the display brightness then the A37 screen will become soft and warm to ensure a better protection of users’ eye.

itel A37 Full Specifications:

Buy from Jumia
Display5.7-inch HD+ Waterdrop Full Screen
84.6% Screen to body ratio
1520×720 resolution
Main CameraDual:
5MP main camera
Unspecified lens
Selfie Camera2MP camera
ProcessorSC7731E Quad-core 1.6GHz
Memory1GB RAM
Operating SystemAndroid 10 GO Edition
Battery3020mAh in-built battery
5W charging
Network2G: 900/1800 MHZ
3G: 900/2100 MHZ
ConnectivityWi-Fi, Wi-Fi Direct, hotspot
Colour optionsDark Blue, Light Purple, Gradient Green
Other FeaturesFace Unlock


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