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Flutterwave promises more than payments in latest rebrand

The company will be introducing new products and services that aim to push it beyond being just a payments provider

Africa’s highest valued startup, Flutterwave, has unveiled a significant rebrand following the $250M Series D funding last week.

The technology company says it is now rolling out its new and reimagined identity to affirm its commitment to creating endless possibilities for all. The company will be introducing new products and services that aim to push it beyond being just a payments provider.

The new products Flutterwave announced include:

  • A Fintech as a Service (FaaS) solution which helps startups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions. 
  • Capital, a technology platform for businesses & consumers to access Buy Now Pay Later (BNPL) & Merchant lending from regulated and certified credit providers.  
  • Grow, a B2B product that helps entrepreneurs easily incorporate their businesses globally. 
  • Checkout, a new checkout experience that is 5x faster, reducing drop-off by 60%.  
  • Card issuing, technology platform to enable businesses to issue both Mastercard virtual and physical debit/prepaid cards to their customers in partnership with Mastercard. These solutions remain subject to regulatory approval. 

Improvements to existing products include:

  • A new powerful dashboard,
  • Barter v4, and an
  • AI-powered compliance process.

Flutterwave says the visual rebrand comes with 6 new primary colours which depict creativity, motivation, passion, ease, robustness and eagerness.

Launched in 2016, and initially providing innovative financial infrastructure to enable payments for banks and institutions, the company has since expanded into checkouts and gateways for businesses of all sizes.

Having invested in and built out a suite of products and services targeted at both consumers and businesses, Flutterwave has gone on to serve over 900,000 merchants, process over 200M transactions worth over USD $16B to date, across 34 countries in Africa, which has led to the company becoming one of Africa’s earliest unicorns in March 2021. 

Flutterwave promises more than payments in latest re-brand
Flutterwave promises more than payments in latest rebrand 3

What they said:

“We’re growing and for us, payments have become a means to an end.” Founder and CEO, Olugbenga GB Agboola, said, “Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology. Our new identity is a system that recognises how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”

Head of Branding and Storytelling, Yewande Akomolafe-Kalu said, “We always wanted to simplify payments for endless possibilities for our customers. Over time, we’ve come to see that the story of our impact goes well beyond payments. We understand how important it is to embrace the full story of our journey and make it a part of our identity. We’re excited to create endless possibilities through technology.”

VP of Design, Flutterwave, Ted Oladele said, “During our first ever rebrand meeting, we asked ourselves; how much does our brand communicate who we are? We discovered we were confining ourselves to a single story of our brand when we were much bigger than that. This new brand is freedom. It enables us to create solutions that help people, whether payments or not. It recognises our growth and actively asks us to do more.”


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