Fancy a portable projector that offers you a lot of portability to enjoy consuming and creating content? Samsung has built just that, and they’re calling it ‘The Freestyle‘. It is a first of its kind product – which I believe Samsung hopes takes off as have their foldables.

During a media training on ‘The Freestyle’, a company exec pitched the gadget as combining the world of the TV and the smartphone. Allowing you the convenience of both, anywhere.

It is three in one:

A projector – can display screens up to 100 inches in size,
A smart speaker, and
An ambient lighting device

It weighs only 700 grams allowing users to change any space into a screen with ease.

Unlike conventional, boxy projectors, ‘The Freestyle’ allows rotation of up to 180 degrees, enabling users to show video anywhere, including tables, floors, walls or even ceilings with no separate screen required.

The device features something called “full auto keystone and auto focusing”. This allows the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Samsung says ‘The Freestyle’ comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.

For powering up, ‘The Freestyle’ is compatible with external batteries that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. Please note, it has to stay plugged in. So, a wall socket or a powerful power-bank.

When you’re not using it as a projector, you can use it to provide mood lighting, or as a smart speaker with visual effects on the wall or the floor, or anywhere.

It also offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices.

Samsung says it is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free.

Though priced at $899 on the Samsung US Store, Samsung Kenya says it will be available locally for an estimated KES 150,000 from April in select Samsung stores across the country.