Sendy has announced it is joining efforts with Google for a program – Google Hustle Academy – meant to empower micro, small and medium businesses in Africa. Sendy is a tech company that builds fulfilment infrastructure solutions for e-commerce. Thousands of companies of all sizes use Sendy’s platform and APIs to deliver goods to consumers and retailers.

Google Hustle Academy will be targeting MSMEs across Kenya, Nigeria and South Africa. There will be expert training on business strategy and development, digital marketing, and financial planning.

Participants will also have access to key industry leaders and master classes on business to help them create opportunities, boost their business growth, and create jobs across the region.

The role of Sendy in this program will be to provide fulfilment and logistics support for the participating businesses. The company will also offer one on one membership so as to enable participants learn and build capacity to operate their businesses successfully.

“The Google Hustle Academy is a noble idea that clearly speaks to our mission and aligns to our purpose. We recognize the significant role played by small and medium businesses in the economy. We are also aware of the vast challenges they face. We want to empower them by enabling them to trade efficiently and effectively. Through this partnership with Google, we hope to unlock their potential so that they can learn and seize existing opportunities to build sustainable businesses,” said Mesh Alloys, Founder and CEO, Sendy.

The program also seeks to empower MSMEs to learn how to identify new markets, access funding opportunities and pitch for success.

“We are thrilled to be collaborating with Sendy to give much-needed assistance to MSMEs. Small and medium-sized companies (SMEs) are the backbone of the global economy, accounting for the majority of businesses in almost every region. They employ over 50 million people in Sub-Saharan Africa and contribute to the region’s GDP. Through the Hustle Academy we will provide them with training to assist them in packaging their businesses and obtaining the necessary funds to take them to the next level” said Mojolaoluwa Aderemi-makinde, Head of Brand and Reputation, Google SSA.

The free weeklong online bootcamp targets to support 5000 MSME’s by helping them scale and grow through positioning for investment, increasing revenue and building sustainable business for the future.