For a while now, Samsung has been consistent with its foldable launches. The company even merged the S and NOTE line up, giving priority to their foldables. As it now stands, they’ll be launching the S-series at the beginning of the year, with the Foldables coming when the year is ending. And the event for the launch of the next set of Foldables – expected to be the Galaxy FOLD 4 and the FLIP 4 – will be on 10th August.

Samsung says they will announce the most radical technological innovation in the smartphone space as they gear up to take an even larger share of the smartphone market. For the last 10 years, the company says they’ve dedicated resources to creating transformative technology by looking at the one thing all smartphones were synonymous with: a flat rectangular display. The big question being: How can one device have it all – a bigger screen and better portability? Samsung saw this as an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before.

“Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300% from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market. More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide” said Mr. Roh during his address.

“This year, we’ve made advancements in every detail and opened the new experiences enabled by these behavior-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable. At our upcoming Unpacked on August 10th, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source — Galaxy users — to push the limits of what’s possible. I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device. Get ready to unfold your world,” said Mr. Roh at the end of his address.