Samsung has officially launched the new Galaxy S23 Series. The global unveil event took place in San Fransisco, while the local unveil took place at the Sarit Centre in Nairobi. Present at the local event was Samsung Electronics East Africa Managing Director Mr. TS Lee as well local Distributors, Dealers, partners, tech enthusiasts and media representatives. 

Pricing in Kenya for new Galaxy S23 Series:

The Samsung Galaxy S23 Ultra 512 GB will retail at KES 209,999, the Galaxy S23 Ultra 256GB will retail at KES 195,999, the Galaxy S23+ 256 GB will retail at KES 154,999, while the Galaxy S23 256 GB will retail at KES 135,999. 

All the devices will be available at Samsung authorised dealer stores including Safaricom from 1st March 2023. You will be able to pick them up in four colours: Phantom Black, Cream, Green and Lavender.

Pre-order details for the new Galaxy S23 Series:

Pre-orders are open from today, 2nd February, to 28th February. The pre-order will be available at all authorised Samsung Dealer stores.

Benefits of pre-ordering:

  1. Those that pre-order the Galaxy S23 Ultra will receive an automatic upgrade from 256GB to 526GB device storage – which is 20,000 shillings extra.
  2. Customers who preorder will also be receiving 10GB data each month for one-year on the Safaricom Network only.
  3. Galaxy S23+ and the Galaxy S23 pre-orders will receive a free silicone case as well as 10GB data each month for one year.

The Galaxy S23 Ultra, Galaxy S23+ and Galaxy S23 will also be eligible for Samsung Care+, which offers among other things 1-year free screen protection.

Everything to know about the new Samsung Galaxy S23 Series

What’s new?

  1. New Camera Advancements
  2. New Processor
  3. Tougher Security and Privacy
  4. Interconnected Ecosystem

Camera Advancements:

Samsung says the new Galaxy S23 Ultra makes it easier for any level of photographer to capture phenomenal content. It offers the company’s most advanced camera system yet, tailored for nearly any lighting conditions and engineered to render incredible detail.

Improved Nightography capabilities transform how the Galaxy S series optimizes photos and videos in a wide range of ambient conditions. Users will get sharper images and videos. Visual noise that usually ruins low-light images is corrected by a new AI-powered image signal processing (ISP) algorithm that enhances object details and colour tone.

There’s now a 200MP Adaptive Pixel Sensor on the S23 Ultra. It uses pixel binning to support multiple levels of high-resolution processing at once.

Because selfie cameras are more important than ever to how we communicate today, the new Galaxy S23 series introduces fast autofocus with Super HDR selfie cameras, jumping from 30fps to 60fps, for noticeably better front-facing images and videos.

Additional camera advancements include:

  • Low-light or in situations that would normally create a blur, videos are stable with doubled optical image stabilizer (OIS) angles in all directions. 
  • Videos feel more cinematic with enhanced 8K video  at 30 frames per second with a wider angle.
  • Advanced, object-based AI analyses each detail in the frame, even down to minute facial features such as hair and eyes, to carefully reflect a person’s dynamic characteristics.
  • For an even more enhanced video experience, the new 360 Audio Recording feature  on Galaxy Buds2 Pro creates multi-dimensional sound.
  • On the Galaxy S23+ and S23, the iconic Samsung Galaxy camera also gets an upgraded look. The contour housing has been removed, marking a new era of essential Galaxy design that makes the entire series stand out.

New Processor:

Across the world, Samsung will be using one processor for all S23 Series. The Exynos processor has been forgotten, and now the Qualcomm Snapdragon® 8 Gen 2 Mobile Platform “for Galaxy” enables unprecedented performance while allowing the 5,000mAh battery to last 20 percent longer. 

The S23 Ultra’s graphics performance is faster by more than 40% and its AI performance is also optimised by more than 40 percent to balance performance and power for photography, videography, low-latency gaming and more.

Everything to know about the new Samsung Galaxy S23 Series

In anticipation of the future of ultimate digital realism, Samsung explains that the Galaxy S23 Ultra comes ready to support real-time ray tracing as it becomes a mobile gaming mainstream feature. Users will be able to see noticeably more lifelike renderings of scenes, thanks to technology that simulates and tracks every ray of light. Plus, Samsung Galaxy’s vapour cooling chamber, now bigger and on every Galaxy S23 series model, ensures immersing in a gaming marathon won’t slow down your experience.

All this power underpins the S23 Ultra’s expansive 6.8-inch edge display with a reduced curvature to create a larger and flatter surface area for the best visual experience. Vision booster now adjusts at four levels of lighting instead of two, to combat brightness and glare in daylight.

Security and Privacy:

Every smartphone comes with Samsung’s end-to-end Samsung Knox protection. The Security and Privacy Dashboard gives users full visibility over who has access to their data and how it’s being used.

With just a glance, it’s easy to see if personal data is at risk and receive simple prompts to change settings for a more secure experience. Users can also decide exactly which applications and programs get access to their data and how it can be used.

For an added layer of security, Knox Vault, which was first introduced on the Galaxy S21 series, protects critical information on the S23 series by isolating it from the rest of the device, including the OS, for added protection against vulnerabilities.

Interconnected ecosystem:

Across every Galaxy S series model, connected experiences get added benefits. Samsung Multi Control, which connects mouse and keyboard functionality between a Samsung Galaxy PC and tablet, now extends to Galaxy S23 Ultra, S23+, and the S23 for the ultimate flexibility between devices.

Plus, enhanced text usability makes it easy to copy and paste text, like URLs, from one device to another to pick up an activity on another device. On the S23 Ultra, Google Meet paired with Samsung Notes and the embedded S Pen now make video calls even more collaborative. With Google Meet live sharing, participants can simultaneously co-edit a document from each of their Android devices, rather than viewing a shared screen. 

Updates and Support:

For users who want to extend the life of their device, new S23 series’ premium experience can be sustained through the years with four generations of OS upgrades and five years of security updates. To ensure the longevity, users can also leverage a variety of programs such as Samsung Care+, a support service for accidental damages, repairs and more.


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