Anker expands to South Africa in new distributor partnership

Anker has signed Premium Brand Distributors to be its official partner in South Africa. (In Kenya, Anker is available in partnership with Sweech.)

In South Africa, Premium Brand Distributors will be responsible for the growth of two leading brands under the eufy umbrella – eufy Security and eufy Appliances – in addition to the Anker PowerHouse within the country.

Premium Brand Distributors represents some of the world’s premier professional and consumer technology brands in Sub-Saharan Africa. Since commencing its operations in 1999, they have been the leading choice as it relates to distributors in the country for emerging as well as established high technology brands.

eufy’s motto of “Smart Home Simplified” is what drives the company to build easy-to-use smart home devices and appliances that are designed to enhance users’ life. From laser-guided robotic vacuum cleaners to wireless security systems, every eufy product is developed using cutting-edge technologies and is designed for customers’ convenience.

eufy is developing a new generation of connected devices and appliances that work seamlessly together to simplify the complete smart home experience. Further equipped with Anker Charging’s newest generation of PowerHouse portable power stations, the brand provides power for endless possibilities to outdoor enthusiasts as well. Both eufy and Anker Charging are part of Anker Innovations, one of the leading and most trusted consumer electronics brands in America.

“Expanding the presence of eufy Security, eufy Appliances and Anker PowerHouse in South Africa and throughout the continent is one of our top priorities and Premium Brand Distributors is the ideal partner to help us achieve that goal,” said Faraz Mehdi, General Manager, Anker Innovations Middle East, Africa and South Asia. “With their experience, drive, and reach throughout the Sub-Saharan region, we’re excited for the accelerated growth with this partnership.”

“Working with Anker Innovations has been one of our key objectives this year as we appreciate their disruptive go-to-market model and cutting-edge technologies – mainly with eufy Security, eufy Appliances and Anker Charging – as both relevant and essential to our channel strategy”, said Grant Norton, CEO, Premium Brand Distributors (Pty) Ltd. “We are consistently working towards enhancing our offerings by complementing our brand portfolio with world renowned brands and manufacturers. Anker has an incredible history and continues to achieve remarkable growth. There is no question that they are successfully challenging the home appliance and home entertainment industries, quarter after quarter and is therefore the partnership that has drawn our attention, interest and investment.”