Realme has confirmed it will launch its next-gen flagship, realme GT3, which will feature a world-leading 240W fast charging at the Mobile World Congress 2023 in Barcelona, Spain, on February 28th. The brand says it has now invested in a dedicated R&D centre named realme Global Institute of Leap-forward Technology in Shenzhen, China and a specialised branch in India.
The BBK-owned brand explains that its mission is to empower young consumers with leap-forward technology and design. It has already set up four major design studios globally to accelerate innovations in smartphone design. The dedicated R&D resources represent its strategy and determination to accelerate leap-forward innovations for future product development.
“This is a significant development not only for China but also African markets including Kenya with world’s youngest ,tech-savvy consumers who are also among heavy users of smartphones and spend most of their times browsing the internet, e-commerce or gaming. Now these consumers can continue doing what they do best without worrying about power outage or longer time charging their phones,” said Mildred Agoya, PR & Marketing Manager, realme Kenya.
The Institute in Shenzhen will be primarily tasked with developing major innovations in technology. At the same time, a research and development centre in India will have the main task of gathering and sorting feedback from local users and guiding the development of future directions. This will lead to more agile and adaptive development, allowing realme to deliver greater speed and quality, across technology, also in product and marketing.
realme Global Institue of leap-forward technology includes more than 60 global technical experts to oversee realme’s product competence in the future jointly; realme also expanded its R&D team, which now takes 60% of realme’s total employees; The institution will seek Innovation on 6 major sectors including Charging, Photography, Display, Gaming, Chipset, and Industrial Design; Aside from building internal team, the institute will also work closely with partners and industry laboratories both from internal to external; It will also accelerate user demand exploitation and more efficient operation between R&D and marketing.
Yao Kun, President of realme Global Research and Development, said, “Innovation enables a more rapid technological transformation through new inventions that did not exist before. Therefore, we are proud to announce that the realme Global Institute of Leap-forward Technology was established to create a research framework to support our business growth going forward and create the leap-forward innovations needed by the market.”
Aside from that, every step of realme in product development will be based on the Spire Strategy, which means that every new product created will be equipped with at least one of the leap-forward technologies.