Between November 2021, and today, Jumia has announced three CEOs for the Kenyan unit. The new CEO joining in now is Charles Ballard. He replaces Juan Seco who was announced last year July. Juan Seco had replaced Betty Mwangi who had been announced in November 2021.

Here’s what Jumia Kenya has shared about the new CEO:

“I am excited to continue driving the e-commerce narrative in rural Kenya where more than 70% of the population lives. Access to Modern Retail is a challenge in these areas, which is a great opportunity to grow our online marketplace. E-commerce can bring better prices, more choices, and convenience to the rural Kenyans”, said Charles Ballard.

Charles Ballard has been with Jumia Kenya since 2019, when he joined as Head of Performance and Planning, in 2021 he became the Chief Operating Officer overseeing the expansion and deployment of Jumia activities in Kenya. In 2022, he was named Senior Vice President – Commercials.

Before joining Jumia, Charles worked as a Retail consultant at Sagaci Research in Kenya from 2015 to 2019, and before as Deputy CFO at ACTED (international humanitarian NGO) from 2012 to 2015.

Charles has lived in Kenya for almost a decade and is married with two children.

Charles’ promotion to Kenya CEO represents an opportunity for another ‘homegrown Jumee’ to grow. He is a perfect example of the breadth and depth of the career paths that Jumia has to offer, and we plan to grow an even stronger team to pursue the work we have started. He will also continue to be intensely involved with Customer Experience initiatives at the core of our business.