Carrefour has announced the expansion of its self-checkout services to the Village Market store in Kenya, marking a significant step forward in the retail giant’s commitment to leveraging technology to enhance the shopping experience. Owned by Majid Al Futtaim, which holds the exclusive rights to operate Carrefour in the region, the move comes after the successful implementation of self-checkout systems at the Westgate Shopping Mall store in March of the previous year. This introduction led to a notable 59% increase in customer satisfaction ratings and loyalty, emphasizing the impact of technological advancements on consumer experiences.
The Village Market store’s new self-checkout facilities represent the second Carrefour location in Kenya to adopt this innovative service, reflecting the company’s strategic focus on reducing checkout times and streamlining the shopping process for its customers. Christophe Orcet, Regional Director – East Africa for Majid Al Futtaim Retail, highlighted the positive feedback received from customers following the initial launch. He noted that the reduced waiting times at checkout counters have contributed to a more efficient and enjoyable shopping experience.
Carrefour’s dedication to embracing technology extends beyond the introduction of self-checkout services. The retailer says it was the first in Kenya to launch a digital loyalty program, showcasing its pioneering approach to improving customer service and satisfaction. This commitment is part of a broader strategy to meet the evolving needs of the retail industry, which demands constant innovation and adaptation to customer preferences.
Orcet expressed the company’s future plans to further enhance the customer shopping experience by rolling out self-checkout systems across additional stores. This expansion aligns with Carrefour’s objective to create seamless shopping experiences for all its customers, reinforcing its position as a leader in retail innovation in Kenya.
With a total of 22 stores across the country, including 17 in Nairobi, two in Kisumu, and three in Mombasa, Carrefour’s strategy to integrate technology into its operations is set to redefine the retail landscape in Kenya. By focusing on solutions that improve efficiency and customer satisfaction, Carrefour Kenya continues to set benchmarks for the retail sector, promising an increasingly digital and customer-centric future.
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