Samsung Electronics East Africa Ltd. yesterday hosted the much-anticipated Unbox & Discover event at Capital Club. The event marked the unveiling of Samsung’s 2024 TV and sound device line-up, introducing a new era of home entertainment technology to the Kenyan market. The launch highlighted the latest advancements in Neo QLED 8K and 4K, OLED TVs, and innovative sound devices.
Leadership Insights
Rahul Kochhar, the Business Head of the Consumer Electronics Division at Samsung Electronics East Africa, emphasised the integration of artificial intelligence (AI) with traditional viewing experiences. Kochhar stated, “We are pushing the boundaries of home entertainment by integrating AI to enhance traditional viewing experiences. This year’s TV lineup demonstrates our commitment to innovation, offering products that provide premium viewing quality while significantly enhancing our consumers’ lifestyles.”
Neo QLED 8K: The Flagship Experience
The flagship model of the new line-up, the Neo QLED 8K, comes equipped with the advanced NQ8 AI Gen2 processor, which includes a Neural Processing Unit (NPU) and a significant increase in neural networks, jumping from 64 to 256. This processor upgrade ensures that every scene is rendered with unparalleled clarity and detail. The 8K AI Upscaling Pro and AI Motion Enhancer Pro further enhance the viewing experience by improving picture clarity and motion smoothness, making it ideal for sports and fast-paced content. Additionally, Real Depth Enhancer Pro adds a lifelike depth to the visuals.
Audio technology also sees an upgrade with the Active Voice Amplifier Pro and Object Tracking Sound Pro, which sync sound with on-screen action. Adaptive Sound Pro tailors audio output to match the content and room acoustics, ensuring a rich auditory experience.
Smart Features and Energy Efficiency
With AI Auto Game Mode, AI Customization Mode, and AI Energy Mode, the Neo QLED 8K also adapts to user preferences and optimizes power usage without compromising on quality. New AI Energy Saving mode introduced across Samsung’s smart TV range can reduce energy use by 23%, with automatic adjustments for color validation based on the viewing environment.
Neo QLED 4K and OLED Innovations
The Neo QLED 4K models, available from 55 to 98 inches, incorporate the NQ4 AI Gen2 Processor, enhancing 4K content to meet the standards of the flagship 8K models. These models also feature the world’s first Pantone Validated display for accurate colors and Dolby Atmos for immersive audio experiences.
Samsung’s OLED TVs, available from 55 to 83 inches, offer a Glare-Free experience, essential for maintaining clarity under various lighting conditions. They are powered by the same NQ4 AI Gen2 Processor and feature innovations such as the Real Depth Enhancer and OLED HDR Pro for superior picture quality. The Motion Xcelerator 144Hz feature ensures smooth motion and quick response rates, perfect for gaming.
Sound Devices and Integration Capabilities
The Q-Series Soundbar, Q800D, enhances the audio landscape with an 11.1.4-channel setup and Wireless Dolby Atmos. Features like Sound Grouping and personal listening options through rear speakers cater to diverse audio preferences.
Samsung’s integration capabilities are expanded with the Tizen OS, enabling seamless connectivity across devices and platforms. This includes compatibility with HCA and Matter standards, allowing direct management of various smart home devices. The Smart Mobile Connect feature turns smartphones into universal remotes for enhanced control over the TV and connected devices.
Security and Personalisation
Security is fortified by Samsung Knox, which protects every interaction within the device ecosystem. Additionally, the 2024 Smart TVs act as personalized dashboards through newly introduced widgets, providing updates on home status, energy usage, and more.
Conclusion
Samsung’s 2024 line-up promises to redefine home entertainment with its blend of advanced technology, smart features, and robust security. The event in Nairobi not only showcased Samsung’s innovative strides but also reinforced its position as a leader in the global electronics market. For further details or to pre-order, consumers are directed to visit Samsung’s website.
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