NCBA Bank has officially commenced a one-month-long diaspora banking market activation across various states in the United States. This initiative is designed to engage with the diaspora community and introduce them to a range of tailored financial solutions that align with their unique needs and lifestyles. The goal is to enable members of the diaspora to save and invest back in Kenya, fostering significant customer acquisition and building trust and loyalty within this crucial segment.
The market activation schedule features events in key cities throughout the United States, such as Texas, Washington D.C., Massachusetts, and New Jersey. The detailed dates and locations are listed below:
Diaspora Banking Activation Dates:
| City | Date | Venue |
|---|---|---|
| Washington DC, Maryland | 25th-26th May 2024 | CITAM, 1010 First Street, Rockville, MD 20850 |
| New Jersey, NJ | 31st May-2nd June 2024 | Beginnings Church of Nazarene, 80 Jefferson Blvd, Edison, NJ 0881 |
| Marlborough, Massachusetts | 7th-9th June 2024 | Hilton Garden Inn, Boston, Marlborough, 170 Forest Street, Marlborough, MA 01752 |
| Dallas, Texas | 14th-16th June 2024 | Marriott Hotels, 14901 Dallas Parkway, Dallas, TX 75254 |
| Houston, Texas | 21st-23rd June 2024 | The Sparr, 15100 Pruitt Road, Ste D, Spring, TX 77380 |
| Seattle, Washington State | 28th-30th June 2024 | Sacajawea Park, 1401 S Dash Point Rd, Federal Way, WA 98003 |
Commenting on the initiative, Tirus Mwithiga, NCBA Group Director of Retail Banking, stated, “This market activation presents an invaluable opportunity for us to engage directly with our diaspora customers, understand their challenges, and continue tailoring our solutions towards their financial well-being. Ultimately, our goal is to establish meaningful relationships with Kenyans living abroad and to demonstrate how NCBA can support their financial aspirations irrespective of geographical boundaries. Whether you’re looking to manage your finances back home, invest in Kenya, or secure credit facilities for various purposes, our team is here to assist you every step of the way.”
NCBA has enhanced its diaspora banking offerings to deliver a full suite of financial solutions tailored to meet the distinct requirements of individuals throughout their diaspora experience. This encompasses services for those moving abroad, expatriates, and returnees. Through strategic alliances, NCBA has strengthened its Diaspora Banking services, affirming its position as the bank of choice for Kenyans living overseas.
Through these partnerships, NCBA facilitates international money transfer services, providing secure and efficient rails for remittances back home. Additionally, the bank has collaborated with real estate developers and stakeholders to support the Kenyan diaspora in owning property back home. These collaborations ensure that all aspects of clients’ overseas transitions are smoothly and effectively managed.
For more information about the NCBA Diaspora Banking Market Activations 2024 and to stay updated on event details, visit the NCBA website at ncbagroup.com.
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