CFAO Mobility Kenya and NCBA Bank, in a move towards gender inclusivity in the automotive industry, have launched the “Beauty Meets the Bonnet” (BMB) initiative, an innovative partnership aimed at enhancing the driving experience for women and providing them with valuable resources and benefits.

The “Beauty Meets the Bonnet” (BMB) initiative is a testament to the shared vision of CFAO Mobility Kenya and NCBA to create a more inclusive environment where women are not only seen and heard but are also leading and innovating within the automotive sector. This strategic alliance seeks to offer women boutique experiences that align with their aspirations and lifestyle, ultimately empowering them to achieve their dreams.

Benefits for Members of the “Beauty Meets the Bonnet” Initiative

Members of the “Beauty Meets the Bonnet” (BMB) can look forward to a range of exclusive benefits designed to enhance their vehicle ownership experience. These include:

Discounts on Routine Maintenance Services and Spare Parts: Members will receive special offers and discounts on essential services and parts, ensuring their vehicles remain in top condition.
Access to Exclusive Events and Networking Opportunities: BMB members will be invited to themed events where they can connect with like-minded women, share experiences, and expand their professional networks.

At the launch event, held in Nairobi, Josephine Bekoe, General Manager-Human Resources at CFAO Mobility Kenya, expressed her excitement about the partnership. “We are excited to collaborate with NCBA Bank on this groundbreaking initiative. This partnership underscores our commitment to providing strong asset finance solutions to our customers. By focusing on the unique needs of women drivers, we aim to make vehicle ownership more convenient, empowering them to achieve their dreams,” said Bekoe.

John Gachora, NCBA Group Managing Director, echoed these sentiments, emphasising the bank’s dedication to empowering women. “At NCBA, we are dedicated to empowering women, and our collaboration with CFAO Mobility Kenya highlights this commitment. We value forming strategic alliances like this one to solidify our partnership. We are confident that this initiative will further assist our customers in pursuing their dreams and aspirations as members of the Beauty Meets The Bonnet club,” said Gachora.

Empowering Women in the Automotive Industry

The BMB initiative is more than just a benefits program; it is a vision born out of the desire to foster a more inclusive automotive industry. CFAO Mobility Kenya and NCBA are committed to providing women with the tools, knowledge, and opportunities to excel in all areas of motoring. From driving and maintaining vehicles to pursuing careers in automotive design, engineering, and leadership, the initiative aims to create a supportive environment for women to thrive.

Through this initiative, CFAO Mobility Kenya and NCBA are dedicated to delivering exceptional value and support to their customers. The partnership represents a significant step forward in empowering women drivers, promoting gender inclusivity, and driving innovation within the automotive industry.

The “Beauty Meets the Bonnet” initiative is a groundbreaking collaboration between CFAO Mobility Kenya and NCBA, aiming to redefine the driving experience for women. By offering valuable resources, exclusive benefits, and a supportive community, the initiative empowers women to take the wheel of their aspirations and drive towards a brighter, more inclusive future in the automotive industry.