At CES 2025, MediaTek introduced MiraVision Pro, a groundbreaking suite of AI-powered picture quality enhancement technologies designed to redefine the smart TV viewing experience. With over two decades of expertise in powering large displays and digital TVs, MediaTek aims to set a new standard in the industry by offering unparalleled clarity, contrast, and immersion for consumers.
What is MiraVision Pro?
MiraVision Pro leverages advanced AI algorithms to optimize content seamlessly, regardless of resolution or type. The suite is engineered to ensure that viewers experience immersive visuals, transforming how they interact with entertainment. By eliminating common picture quality issues and enhancing details across the board, MiraVision Pro promises to create impactful moments for users.
The MediaTek Pentonic 800 chipset, known for its high performance and integrated Neural Processing Unit (NPU), is the first to feature this advanced technology. This synergy between hardware and software marks a significant leap forward in the capabilities of smart TVs.
Core Features of MiraVision Pro
MediaTek’s MiraVision Pro comes packed with a host of cutting-edge features designed to cater to diverse content types, including movies, sports, gaming, and more:
- AI-Super Resolution (AI-SR) 3.0
This feature ensures exceptional visual scaling for resolutions ranging from standard definition (SD) to 4K. Gamers can enjoy smooth, high-framerate 4K visuals with low latency, even on limited internet connections. AI-SR, combined with AI Noise Reduction (AI-NR), eliminates compression noise to deliver pristine 4K quality. - AI-Contrast 2.0
By enhancing contrast and upgrading content to precise HDR quality, this feature uses 500,000-zone AI contrast adjustment to bring out vivid details, ensuring a more lifelike viewing experience. - Graphic Mastering Beyond 4K UI
Designed to elevate the clarity of on-screen displays, this feature enhances 4K user interface (UI) and graphics, making them appear sharper and more detailed than native 4K resolutions. - AI-Picture Quality
MiraVision Pro uses AI scene recognition and object detection to enhance every frame. It identifies specific content types, such as sports or animation, and optimizes settings for a cinematic experience. Faces, objects, and depth are enhanced for added realism. - 5th Generation MEMC (Motion Estimation, Motion Compensation)
This feature ensures smooth and responsive gameplay by eliminating motion blur and delivering low-latency performance. Adaptive MEMC powered by AI recognition elevates movie experiences with precise scene-based adjustments.
Hisense Collaboration: Driving the Next Generation of Displays
In a strategic partnership with Hisense, MediaTek is integrating the Pentonic 800 chipset into Hisense’s Hi-View Technology. This collaboration combines MediaTek’s MiraVision Pro advancements with Hisense’s display expertise, creating a synergy that pushes the boundaries of smart TV capabilities.
Hisense’s next-generation displays, powered by this technology, are set to deliver exceptional clarity, contrast, and color accuracy. The enhanced Hi-View functionalities will offer consumers an immersive and impactful viewing experience, setting a new benchmark in the industry.
“MediaTek is working closely with Hisense to leverage MiraVision Pro as part of Hi-View, creating a technology synergy that enhances and supports Hi-View functionalities,” MediaTek stated. Hisense’s adoption of the Pentonic 800 ensures that their smart TVs remain at the forefront of innovation.
The Future of Smart TV Technology
With the introduction of MiraVision Pro, MediaTek reinforces its leadership in the smart TV market. The combination of AI-powered picture enhancements and the high-performance Pentonic 800 chipset positions the company as a key driver of innovation in the display industry.
As the demand for smarter, more immersive displays continues to grow, collaborations like the one between MediaTek and Hisense pave the way for a new era in home entertainment. Consumers can look forward to smart TVs that not only deliver stunning visuals but also redefine what is possible with modern display technology.
The CES 2025 announcement highlights MediaTek’s commitment to pushing technological boundaries and creating experiences that resonate with users worldwide. With MiraVision Pro and its partnership with Hisense, MediaTek is set to lead the next wave of innovation in smart TV technology.
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