Samsung Launches New Experience Store at Rupa Mall Eldoret

Samsung Electronics East Africa, in partnership with Rudra Mobile, has officially opened a new Samsung Experience Store (SES) at Rupa Mall, Eldoret. This expansion is part of Samsung’s broader strategy to strengthen its presence in East Africa, offering consumers a hands-on experience with its latest technology and reinforcing its position as the market leader in the mobile industry.

A New Hub for Samsung Enthusiasts

The newly launched SES at Rupa Mall is designed to provide customers with an immersive shopping experience. Visitors will have the opportunity to interact with Samsung’s latest innovations, including:

• Smartphones – Featuring the just-launched Galaxy S25 series
• Wearables – Smartwatches and earbuds integrated into the Samsung ecosystem
• Tablets – Powerful devices for productivity and entertainment
• Mobile Accessories – High-quality chargers, cases, and more

This initiative underscores Samsung Electronics East Africa’s dedication to bringing premium technology closer to consumers and demonstrating how its ecosystem seamlessly enhances everyday life.

A Commitment to Customer Experience

“With this launch, we are reaffirming our dedication to bringing world-class technology closer to our customers across East Africa,” said Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa. “The Samsung Experience Store at Rupa Mall offers an unparalleled opportunity for consumers to explore our latest innovations, including the just-launched Galaxy S25 series, in an interactive and engaging environment.”

Boosting Samsung’s Market Dominance

This store opening comes at a strategic time, following the unveiling of the Samsung Galaxy S25 series. With the addition of the Eldoret SES, Samsung aims to further solidify its dominance in the premium smartphone segment while offering enhanced customer support and expert guidance.

Exclusive Launch Offers for the Galaxy S25 Series

To mark the grand opening, Samsung is rolling out special promotions for early adopters of the Galaxy S25 Ultra:

• Free Charger – Every pre-order of the Galaxy S25 Ultra includes a free charger, ensuring customers have everything they need from day one.
• Trade-in Offers & Exclusive Discounts – Samsung is offering trade-in programs and discounts to make upgrading easier and more affordable.
• Double Storage at No Extra Cost – Customers who pre-order the Galaxy S25 series from January 23 to February 16, 2025, at authorized Samsung stores and e-commerce partners will receive double the storage capacity for free.
• KES 5,000 Cashback with LOOP DFS – Customers using LOOP DFS to purchase the device will get KES 5,000 cashback, further enhancing affordability.

Samsung’s Growing Retail Presence in East Africa

The opening of the SES at Rupa Mall marks another milestone in Samsung’s retail expansion strategy in Kenya and the broader East African market. With physical stores now available in key cities, Samsung aims to provide a direct and engaging experience for customers, offering them in-person support, hands-on product testing, and exclusive in-store deals.