Madica Pours $800K into African Startups, Fueling Innovation in AI, HealthTech, and Mobility

Madica, a structured investment program targeting early-stage African startups, has announced an $800,000 investment across four promising tech-driven companies. This latest funding round sees the program expanding its reach into North Africa while reinforcing its commitment to supporting underrepresented founders in emerging markets.

The four startups benefiting from the latest round of funding are Medikea (Tanzania), Motherbeing (Egypt), Pixii Motors (Tunisia), and ToumAI (Morocco). Each company has secured up to $200,000 in investment and will participate in Madica’s 18-month company-building program, which provides personalized mentorship, operational guidance, and global investor networking opportunities.

New Investments: Focus on Impact and Innovation

Madica’s investment strategy focuses on early-stage startups leveraging technology to solve local challenges in healthcare, mobility, artificial intelligence, and customer experience. The latest investments mark the program’s North African debut and align with its vision to back mission-driven founders in regions often overlooked for venture capital funding.

Here is a closer look at the new portfolio companies:

• Medikea (Tanzania) – Co-founded by Elvis Silayo and Desire Ruhinda, this healthcare platform integrates telemedicine with physical clinics to provide affordable, personalized primary and specialty care across Africa.
• Motherbeing (Egypt) – Founded by Nour Emam and Yousef Elsamaa, Motherbeing empowers Arab women with digital wellness services, including AI-driven health solutions, educational content, and diagnostic tools focused on reproductive health.
• Pixii Motors (Tunisia) – Led by Anis Fekih and Wafa Dhifi, Pixii Motors is developing an eco-friendly electric mobility ecosystem for urban travel and last-mile delivery, aiming to cut costs for businesses while promoting sustainable transportation.
• ToumAI (Morocco) – Founded by Odin Demassieux, Imade Benelallam, and Youcef Rahmani, ToumAI is leveraging natural language processing (NLP) and multilingual voice analytics tailored for African languages to help companies enhance customer experience and gain deeper consumer insights.

Madica’s Growth and Strategic Focus in Africa

Launched in 2022 and affiliated with Flourish Ventures, a global fintech venture capital firm, Madica is a sector-agnostic investment program tackling the funding gap for African startups. Its focus is on addressing structural barriers such as limited access to capital, lack of mentorship, and a scarcity of investors willing to back high-risk, early-stage ventures.

Since its inception, Madica has backed a diverse range of startups, including Kola Market, GoBeba, NewForm Foods, and Earthbond. With its latest investments, the program now supports eight startups spanning six different sectors and eight African countries.

According to Emmanuel Adegboye, Head of Madica, the program is exceeding its gender diversity goals, with a significant percentage of its portfolio led by female CEOs.

“In our first full year of investments, we made six new investments, bringing our total portfolio to eight. Our goal was to maintain at least 50% gender diversity in our leadership teams, and we are surpassing that target,” said Adegboye.

Beyond Funding: A Comprehensive Support System for Startups

In addition to capital injection, the selected startups will benefit from a highly structured 18-month mentorship and operational support program. The program includes:

• Two fully-funded founder immersion trips to key startup ecosystems like Cape Town and London.
• Hands-on mentorship tailored to each startup’s unique challenges.
• Executive coaching and investment readiness workshops.
• Access to a global network of investors to secure follow-on funding.

Additionally, Madica has brought on entrepreneur and investor Yoeal Haile as a mentor to provide operational insights to the participating startups.

Founder Reactions and Future Outlook

The new portfolio companies have welcomed the funding and support from Madica, emphasizing how it will accelerate their growth and market impact.

“When Yousef and I started Motherbeing, our goal was clear: to empower women with knowledge and resources for informed reproductive health decisions. Madica’s support will be invaluable in scaling our mission,” said Nour Emam, Co-Founder of Motherbeing.

“We are thrilled to have Madica's backing as we work towards becoming Africa’s first e-scooter exporter. This investment program, combined with Flourish Ventures’ expertise, provides us with the operational and strategic support we need,” added Anis Fekih, CEO of Pixii Motors.

Looking ahead, Madica aims to further solidify its pan-African investment reach. The next founder immersion trip is scheduled for February 2025 in Nairobi, Kenya, where portfolio companies will engage with additional investor communities.

How Startups Can Apply for Madica’s Investment Program

Madica is actively seeking new startups to join its investment program. To be eligible, startups must:

• Have a minimum viable product (MVP) with a few paying customers.
• Be headquartered in Africa.
• Have founders engaged full-time in the business.
• Have received little or no institutional funding.

Interested startups can apply through Madica’s website.

Conclusion

Madica’s expansion into North Africa highlights its growing influence in Africa’s early-stage investment landscape. By backing startups in healthcare, AI, mobility, and customer experience, the program is positioning itself as a key player in driving tech-driven innovation across the continent.

With its commitment to gender diversity, structured mentorship, and access to global networks, Madica is not just funding startups—it’s helping build sustainable businesses poised for long-term success in Africa’s rapidly evolving digital economy.