IFA 2025 promises cutting-edge innovations in AI, content creation, and smart mobility while strengthening global retail and industry partnerships.
After marking its 100th anniversary in 2024, the Internationale Funkausstellung (IFA), the world’s largest trade fair for consumer and home technologies, is gearing up for another groundbreaking event. With over 1,800 exhibitors and more than 215,000 visitors from 138 countries in 2024, IFA has reinforced its role as a global platform for innovation and business. The upcoming IFA 2025, set to take place from 5th to 9th September in Berlin, promises to build on this success with new highlights and a continued focus on future technologies.
A Strong Start: IFA 2025 Gains Momentum
Following the success of IFA 2024, organizers engaged exhibitors and visitors in discussions to refine the event. Leif Lindner, CEO of IFA Management GmbH, emphasized that exhibitors regard IFA as “the place to be” for business and networking. This sentiment has translated into strong re-bookings, with the top 30 exhibitors and many new technology companies already confirming participation in IFA 2025.
Retail Collaboration Strengthened for 2025
A major highlight of IFA 2024 was its strong partnership with retailers, a strategy that will continue and expand in IFA 2025. Peter Zyprian will retain his role as the central liaison for retailers, ensuring streamlined collaboration between exhibitors and industry buyers. Major retail partners and specialist buying groups have already pledged their support.
Additionally, IFA will enhance its presence at key retail events, including:
- EK Retail
- KOOP
- ep Kongress
- HEPT
To further encourage retailer participation, specialized hotel and travel offers will be available from April 2025.
Key Focus Areas: AI, Content Creation, Gaming, Digital Health, and Mobility
Recognizing industry shifts, IFA 2025 will broaden its focus on key future technologies, including:
- Artificial Intelligence (AI) – Expected to take center stage with new advancements in AI-driven consumer technology.
- Content Creation & Audio – Addressing the growing demand for next-generation content tools.
- Gaming – A deeper dive into gaming technology, eSports, and immersive experiences.
- Digital Health – Featuring innovations in wearables, health monitoring, and digital well-being.
- Mobility – Highlighting smart mobility solutions and automotive tech.
Furthermore, the IFA Sommergarten entertainment program is set to be finalized by the end of March, promising a mix of interactive experiences, live demonstrations, and engaging content.
IFA 2025: Cementing Its Position as a Global Leader
In its 101st year, IFA continues to lead the way in global technology exhibitions. Leif Lindner asserts that IFA’s significance remains unmatched, stating:
“IFA is the only place where visitors can get a complete picture of the global electronics and tech market—no other international trade fair can compete on this scale.”
With its focus on innovation, business networking, and industry transformation, IFA 2025 is poised to be the must-attend event for anyone shaping the future of technology.
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