TechTrends Media, known for its extensive coverage of Africa’s technology and innovation sectors, has announced the launch of a new podcast titled The Green Shift. Set to debut on May 15, 2025, the show aims to bridge the gap between sustainability, innovation, and impact-driven storytelling across the continent.
Hosted by veteran tech journalist Nixon Kanali, The Green Shift will feature weekly interviews with climate leaders, policy experts, green finance advocates, and entrepreneurs developing real-world solutions to Africa’s environmental challenges.
Spotlight on Clean Energy, Green Finance, and Circular Innovation
Each episode will tackle a different aspect of the continent’s climate journey — from advances in renewable energy to the rise of circular economy startups, climate-smart agriculture, sustainable mobility, and more.
The podcast is designed not just to inform, but to inspire action. By putting a spotlight on African-grown innovations, The Green Shift hopes to catalyze conversations around scalable solutions for a just and inclusive green transition.
This move is particularly timely given the growing ecosystem of African startups focused on climate resilience. For instance, as we highlighted in our recent article on climate tech investment trends in Africa, 2024 saw a significant uptick in funding for clean energy and agri-tech ventures across Kenya, Nigeria, and South Africa — a trend expected to continue into 2025.
Available Everywhere Podcasts Are Streamed
Listeners will be able to access The Green Shift on Spotify, Apple Podcasts, YouTube, and all other major platforms starting May 15. Episode show notes and resources will be made available on techtrendsmedia.co.ke, alongside the company’s other content offerings.
The show is positioned as a sister podcast to The TechTrends Podcast, which focuses more broadly on startups, digital transformation, and emerging technologies across Africa.
A Strategic Move as TechTrends Evolves into a Media Agency
The podcast launch marks a deeper evolution for TechTrends Media itself. The company is transitioning into a full-service media and content agency, offering branded storytelling, podcast production, digital PR, and strategic communications for players in the technology and sustainability space.
“As we evolve into a media agency, The Green Shift reflects our commitment to producing content that raises awareness and drives action,” said Nixon Kanali, Founder of TechTrends Media.
This aligns with the platform’s parallel work through its sustainability publication, ECONEWS, and adds to its growing reputation for mission-aligned media innovation.
For partners looking to align with sustainability-focused audiences or build thought leadership in green innovation, The Green Shift offers both visibility and credibility.
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