On 8 March 2025, tomorrow, Binance will host a special International Women’s Day (IWD) event in Nairobi aimed at promoting financial empowerment for women and encouraging more female participation in the cryptocurrency space. This is part of Binance’s larger global effort to increase financial literacy, foster gender inclusivity in crypto and blockchain, and break down barriers preventing women from accessing and understanding digital assets.

Event Overview: Women and Financial Independence through Crypto

The Nairobi event, set to take place in a Nairobi suburb, will bring together 300 women from diverse backgrounds. Participants will engage in:

Educational workshops designed to simplify cryptocurrency concepts and trading.
Panel discussions featuring local female leaders in blockchain and fintech, sharing their personal journeys and insights.
Networking opportunities to help attendees connect with mentors, role models, and fellow participants exploring the world of digital finance.

This initiative reflects the growing importance of financial independence in Kenya, where digital finance solutions — including mobile money platforms like M-Pesa — have already transformed financial inclusion. Binance’s push to integrate crypto education into the conversation aligns with the increasing interest in alternative investment opportunities, especially among younger populations and female entrepreneurs.

Binance’s Global Women’s Day Campaign

The Nairobi gathering is part of a broader Binance campaign spanning five continents and ten additional locations, all running between 5 March and 15 March 2025. Other cities hosting similar events include:

Ho Chi Minh City, Vietnam
Dubai, United Arab Emirates
Milan, Italy
Madrid, Spain
Cape Town, South Africa
Buenos Aires, Argentina
São Paulo, Brazil
Mexico City, Mexico
Lomé, Togo
Astana, Kazakhstan

Each event aims to showcase inspiring stories from women already thriving in crypto and blockchain, while providing hands-on learning experiences for attendees who may be unfamiliar with Web3 technologies.

Binance’s Gender Diversity Push in Crypto and Tech

According to Rachel Conlan, Binance’s Chief Marketing Officer (CMO), the company is actively working to foster greater gender balance within its ranks and across the broader blockchain industry. Conlan highlighted that:

“Women now represent 40% of Binance’s workforce, and half of our marketing team. While progress has been made, there is still work to be done to usher more women into crypto. Through our International Women's Day events, we aim to celebrate and inspire women, fostering financial empowerment and breaking down barriers to industry knowledge and participation.”

This focus on gender inclusion in tech aligns with ongoing conversations around bridging gender gaps in STEM fields, finance, and entrepreneurship, particularly across emerging markets like Kenya, where women continue to face systemic challenges in accessing formal financial systems, funding, and investment opportunities.

Gender Disparity in Crypto: The Broader Context

Globally, cryptocurrency adoption remains male-dominated, with multiple reports showing that less than 25% of crypto investors are women. This is often linked to:

Perceived complexity of digital assets.
Limited targeted education efforts focused on women.
Cultural and economic barriers limiting women’s access to investment tools and risk-friendly asset classes.

By hosting women-focused events, Binance hopes to demystify crypto, while also encouraging women to view digital assets as viable tools for wealth creation, business funding, and long-term financial security.

Kenya’s Crypto Scene and Female Participation

Kenya is already one of Africa’s leaders in crypto adoption, driven by:

Widespread mobile money usage.
Increasing interest in alternative financial systems outside of traditional banking.
Rising numbers of young investors interested in decentralized finance (DeFi).

However, female participation in Kenya’s crypto space remains limited. Events like Binance’s IWD celebration in Nairobi are positioned to:

Encourage more women to take their first steps into crypto.
Build local support networks of female crypto enthusiasts.
Empower women-owned businesses to explore crypto-based fundraising, borderless payments, and digital asset diversification.

Binance’s Ongoing Commitment to Inclusion

The Nairobi event and the global series reflect Binance’s wider mission to:

Reduce gender disparities in blockchain and Web3.
Provide hands-on education tailored to underrepresented groups.
Build community support structures that make crypto adoption more approachable and practical for women, particularly in emerging markets.

As Kenya’s digital economy continues to expand, the intersection of fintech, blockchain, and gender empowerment will remain a critical conversation, one that platforms like Binance are keen to shape through community-focused initiatives.