Sophos has launched a comprehensive new Partner Program that consolidates its global network of over 25,000 partners with Secureworks’ ecosystem into a single, high-performance platform designed to accelerate growth and enhance cybersecurity delivery capabilities.
The unified program represents a significant milestone following Sophos’ acquisition of Secureworks, creating what is now the largest standalone managed detection and response provider globally. This integration addresses the evolving needs of partners who are increasingly focused on expanding their managed services and scaling existing cybersecurity practices.
Addressing Market Demand for Partner-Led Services
Research from Canalys reveals a compelling business case for the enhanced partner focus. For every KES 133 spent on cybersecurity products, customers invest an additional KES 266 on services delivered by partners. This 2:1 ratio highlights the substantial revenue opportunity available through high-value expertise and support services.
The timing aligns perfectly with market dynamics where complex threats are rising and vendor consolidation is becoming more common. Partners have become essential in helping customers navigate increasingly sophisticated cybersecurity decisions, particularly as cybersecurity threats continue to escalate across various sectors.
Unified Portfolio Creates Competitive Advantages
The new program delivers partners access to a comprehensive security portfolio spanning industry-leading endpoint, network, email, and cloud security solutions. Partners can now offer Extended Detection and Response (XDR), Managed Detection and Response (MDR), Identity Threat Detection and Response (ITDR), and next-generation Security Information and Event Management (SIEM) capabilities through a single, centrally managed platform.
This unified approach directly addresses the operational complexity that many partners face. According to Sophos research, managed service providers that consolidate their security stack under a single vendor can reduce daily security management time by nearly 50%. For partners managing multiple security vendors, this time-saving benefit increases to 69%.
Enhanced Growth Framework and Support Structure
The program introduces revenue multipliers, volume discounts, and flexible billing options designed to boost partner profitability. Partners gain access to integrated sales and marketing resources, advanced enablement through Sophos Academy’s new MDR Guided Onboarding, and sales quick-start certifications.
A key innovation is the AI Sales Assistant, providing real-time guidance on portal navigation, resource location, and sales insights. The enhanced partner portal features improved guided quoting, device and license management, opportunity management, and compliance dashboards, streamlining the sales process significantly.
Strategic Impact on Market Leadership
The MSP Elevate program launched earlier this year demonstrated Sophos’ commitment to partner success, with 81% of MSPs now offering MDR services. The new unified program builds on this foundation by expanding access to Partner Care, Renewal, and Customer Success teams, while providing free certification training for the entire partner community.
Dave Peck, President and CEO at Trebron, emphasized the practical benefits, stating that the ability to sell across both legacy portfolios presents a significant opportunity for differentiation, particularly with healthcare and manufacturing customers. The integration with Secureworks services eliminates the time and energy previously required for expanding in-house capabilities.
Recognition and Market Position
The Sophos Partner Program has earned significant industry recognition, including Champion status in Canalys’ 2025 Cybersecurity Leadership Matrix and a 5-Star rating in the 2025 CRN Partner Program Guide for 12 consecutive years. These accolades reflect the program’s proven track record in fostering profitable, sustainable partnerships.
Andrew Campbell, Director of Security Category at Softchoice, highlighted how the combined portfolios will strengthen defenses and uncover new business opportunities. The continued innovation in Sophos Central, particularly enhancements like the AI Sales Assistant and updated portal, simplifies self-service and accelerates business operations.
Future-Ready Cybersecurity Framework
The new program positions partners to address the growing sophistication of cyber threats while maintaining operational efficiency. With cyber insurance claims being dramatically reduced by 97.5% for organizations using MDR services compared to traditional endpoint security, partners can offer clients proven risk mitigation strategies.
The unified platform also supports partners in meeting compliance requirements across multiple standards, addressing the complex regulatory environments that organizations face today. This comprehensive approach ensures partners can deliver both technical excellence and regulatory compliance through a single, trusted relationship.
The launch of this unified Partner Program marks a pivotal moment in cybersecurity partnership evolution, providing partners with the tools, incentives, and support needed to lead in an increasingly competitive market while delivering superior outcomes for their customers.
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