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Samsung earns first TÜV Nord IoT security mark for appliances, signaling EU readiness

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Samsung’s latest Bespoke AI Refrigerators and two robot vacuum lines, Bespoke AI Jet Bot Steam and Bespoke Jet Bot Combo, have received IoT security certification from TÜV Nord, the German certification body recognized under the IECEE scheme. It is the first time Samsung Digital Appliances have achieved a TÜV Nord security mark, signaling that the products meet key requirements in Europe’s baseline consumer IoT security standard, ETSI EN 303 645.

What the certification covers

The TÜV Nord assessment is based on ETSI EN 303 645, which defines security and privacy requirements across the lifecycle of consumer IoT devices. It focuses on controls such as strong authentication and access management, encrypted communications, secure software updates, personal data protection and vulnerability handling from design through operation. The standard sets a baseline to limit common attacks on connected devices and underpins emerging certification schemes in Europe.

According to Samsung, the certified products implement multiple layers of protection. Examples include verification at boot to block unauthorized firmware, and end-to-end encryption of robot vacuum video streams and user commands. Screened models add hardware-backed security and shared device protections through Knox Vault and Knox Matrix respectively. Knox Vault stores credentials on a dedicated hardware subsystem, while Knox Matrix enables devices on the same network to check each other’s security status and alert users to risks.

Why this matters now in Europe

The European Union is tightening requirements for connected products. New cybersecurity clauses under the Radio Equipment Directive become mandatory for in-scope radio-equipped devices placed on the EU market from 1 August 2025. Looking ahead, the EU Cyber Resilience Act entered into force in December 2024, with most obligations applying from 11 December 2027. Samsung’s TÜV Nord certification positions these appliances against today’s baseline expectations and signals preparedness for the newer regime as it phases in.

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How Samsung’s appliance security is evolving

Samsung says its latest appliances extend smartphone-style protections to the home. In practice, this means:

  • Mutual trust checks across devices via Knox Matrix, adding a network-level view of risk.
  • Hardware-backed credential storage via Knox Vault on supported screens.
  • Encrypted media and commands on robot cleaners, reducing exposure of live feeds and control signals.
  • Secure boot and update pipelines that verify firmware integrity before devices run.

For those following Samsung’s security stack on phones, Knox Matrix and Vault will be familiar from our Galaxy S25 coverage. The same concepts are now showing up in the kitchen and on the living-room floor, closing the gap between mobile and home IoT protections.

Product availability and next steps

Samsung says the Bespoke AI Jet Bot Steam will debut at IFA 2025 in September. The Bespoke Jet Bot Combo and the certified Bespoke AI Refrigerators are rolling out in select markets. Expect feature parity to vary by model and region.

The bigger picture for consumers

A recognizable third-party security mark helps shoppers compare connected appliances that often look similar on specs but differ in how they handle software and data. For manufacturers, aligning to ETSI EN 303 645 reduces friction with retailers and regulators, and creates a pathway to meet RED cybersecurity clauses and, later, CRA obligations. For households, the practical wins are quieter: fewer weak defaults, clearer update paths and more transparent status dashboards on screens you already use.


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The Analyst

The Analyst delivers in-depth, data-driven insights on technology, industry trends, and digital innovation, breaking down complex topics for a clearer understanding. Reach out: Mail@Tech-ish.com

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