Samsung’s “AI Home” at IFA 2025 unites Bespoke AI, Vision AI, and Galaxy AI

At IFA 2025 in Berlin on September 4, Samsung laid out a practical take on the connected home with “AI Home,” a vision that ties together appliances, TVs, and phones so routines, wellness, security, and energy use are handled quietly in the background. The company says consumers want an AI-enabled home that simplifies daily life, from automating lighting and temperature to syncing blinds with the weather. Samsung is pitching AI Home as something you can experience today through SmartThings automations, Bespoke AI appliances, Vision AI on larger screens, and Galaxy AI on mobile.

What “AI Home” actually means

Samsung’s pitch is that the home should adapt to you. According to the company, SmartThings routines can automate everyday controls, while wellness features surface when families gather, and security stays always-on through Samsung Knox at the hardware level and Knox Matrix across devices. The broader ecosystem angle also matters: SmartThings already extends to vehicles through collaborations with Hyundai and Kia, showing how home and mobility are converging around automation.

Energy and privacy, two practical hooks

Samsung highlights SmartThings Energy as a way to track usage and reduce costs, with claimed washing-machine energy savings of up to 70 percent in specific scenarios. Those figures are based on Samsung’s internal testing and will vary with settings and conditions. Security is framed around hardware-level protection via Knox Vault and cross-device safeguards through Knox Matrix.

Bespoke AI: new appliances, smarter behaviors

Samsung’s latest Bespoke AI lineup pushes more on-device intelligence:

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• Bespoke AI Jet Bot Steam Ultra now adds improved AI object recognition and can detect liquids, including transparent spills, within defined size conditions. This builds on Samsung’s wider Bespoke AI push, which recently earned a TÜV Nord IoT security mark in parts of the lineup.
• Bespoke AI Washer introduces AI Wash+ and targets energy class A well beyond the minimum threshold in internal tests.
• Bespoke AI Dishwasher adjusts cleaning cycles based on detected soil levels and pops the door at the end for quicker drying.
• Extractor Induction Hob integrates extraction into the hob to reclaim kitchen space.

Vision AI comes to bigger screens

Samsung’s Vision AI Companion aims to feel more like a conversational assistant on TVs and displays. The company underscored an open-platform approach, naming partnerships with Google, Microsoft, and Perplexity. On hardware, Samsung showed:

• Micro RGB 115-inch display for cinema-style color and depth in the living room.
• The Movingstyle, a portable touchscreen TV with built-in battery and adaptive AI.
• Samsung Sound Tower, a party-first speaker rated for up to 18 hours, with app-controlled lighting and effects.

Galaxy AI spreads to more devices

Samsung reiterated its push to bring Galaxy AI to hundreds of millions of devices, expanding beyond the original Galaxy S24 rollout. For readers following our coverage, this dovetails with the S25 family and the new Galaxy S25 FE announced in Berlin, which extends long-term updates and AI features to a more accessible price point.

There is also a growing bridge between mobile and home. Recent Samsung tablets, like the Galaxy Tab S10 Ultra, can act as SmartThings hubs, complete with 3D Map View and energy monitoring for connected appliances. That makes the tablet a natural controller in AI Home scenarios.