MoneyGram and Equity Bank have announced a new partnership aimed at lowering the cost of international money transfers from Kenya. In a promotional campaign running from September through December 2025, the fee for sending money abroad through the service will be cut in half, from 4 percent to 2 percent of the transaction value.
The move is positioned to address common friction points for Kenyans who send funds internationally for school fees, medical expenses, or family support. The press release highlights challenges such as high charges, slow delivery times, and unreliable services that often complicate the process of remittances.
The discounted rate applies to transfers destined for a specific list of countries: India, Pakistan, Nepal, Canada, the USA, Australia, and South Africa. The service is not limited to Equity Bank account holders; both customers and non-customers can access the promotional rate at Equity branches or select agent locations.
According to the announcement, the platform offers several payout options for recipients. Senders in Kenya can choose to have the funds delivered directly to a mobile wallet, a bank account, or made available for cash pickup at MoneyGram locations in the destination country.
While framed as a solution for individuals supporting family members abroad, the 50 percent price reduction represents an aggressive, albeit temporary, move in Kenya’s competitive remittance market. The campaign targets several high-volume corridors for education, healthcare, and diaspora support. The promotional 2 percent rate is scheduled to end in December 2025.
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