Samsung has officially launched its largest and most advanced television for the East African market, a 100-inch NEO QLED TV powered by what the company is calling “Vision AI.” Unveiled at an event in Nairobi on Thursday, the flagship TV is a clear signal of Samsung’s intent to capture the premium home and commercial entertainment space in Kenya. The recommended retail price is set at a steep KES 699,000.
Under the tagline “Vision AI is here, The Next Big Thing in Television,” Samsung is banking on intelligent processing as much as sheer screen size. Rahul Kochhar, a business head for Samsung Electronics East Africa, said the goal is to “rethink how TV interacts with the home, how it learns, adapts, and becomes part of daily life.”
The Tech Inside the 100-Inch Beast
The TV (model number S-QA100QN80FUXKE) isn’t just big; it’s packed with Samsung’s latest panel and processing technology. The 4K screen is backlit by Quantum Matrix Mini LED technology, which provides much more precise local dimming control than traditional LEDs. This should translate to deeper blacks and higher peak brightness, improving overall contrast.
Driving the picture is the NQ AI Processor, which Samsung claims can dynamically adjust both picture and sound based on the content being played and the ambient conditions of the room. It also powers the TV’s AI Upscaling, which enhances lower-resolution content to look sharper on the massive 4K panel. The display supports HDR10+ and includes an Auto HDR Remastering feature. To make a screen this big usable in normal living rooms, it comes with anti-glare and ultra-viewing angle technology.
For audio, the TV has Dolby Atmos and Object Tracking Sound (OTS), a feature designed to make sound feel like it’s coming from its specific source on the screen.
A Pitch to Gamers and Streamers
Beyond the core display tech, the TV is heavily geared toward modern use cases like gaming and streaming. The built-in Samsung Gaming Hub supports cloud gaming platforms and features necessary for next-gen consoles, including 4K resolution at a 120Hz refresh rate and FreeSync Premium Pro for tear-free gaming.
The whole experience is run by Samsung’s Tizen OS, and the company is making a significant promise on software support: a seven-year upgrade program that guarantees security patches, software updates, and new features. This directly addresses long-standing concerns about smart TVs becoming obsolete just a few years after purchase.
The TV itself features an ultra-slim profile with a nearly non-existent bezel and a system for clean cable management.
Why Kenya?
Samsung is positioning the 100-inch TV for “households, premium apartments, and high-end commercial venues.” The company notes that the growth of streaming services and improved broadband access, combined with a rising upper-income consumer base, has created strong demand for large, intelligent TVs.
“We have designed this television for discerning Kenyan customers who seek something beyond the ordinary,” said Sam Odhiambo, Head of Consumer Electronics Business in Kenya.
To back the premium price tag, Samsung is including a two-year manufacturer’s warranty, professional installation by certified technicians, and priority servicing in major cities.
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