Samsung is adding some serious artistic firepower to its Art Store, dropping 15 iconic pieces from London’s Tate museums directly onto its TVs. If you’ve ever wanted to have a Salvador Dalí hanging in your living room without staging a multi-million dollar heist, this is your chance.
The new collection, announced today, brings modern masters like Henri Matisse, Mark Rothko, and Jackson Pollock to Samsung’s digital art platform. In a first for the Art Store, you’ll also be able to display pop art, with Roy Lichtenstein’s iconic comic-book-styled “Whaam!” joining the lineup. Other major works include Matisse’s “The Snail” and Dalí’s “Metamorphosis of Narcissus,” giving your TV some legitimate art-history cred.
Of course, displaying a masterpiece on a regular TV can look… well, like a TV. Samsung is banking on its specialized hardware to sell the illusion. The company is pushing its Frame Pro TV as the ideal canvas, featuring a Neo QLED screen for more vibrant colors and an Anti-Reflection Matte Display designed to make the digital art look less like a glowing screen and more like an actual print on your wall. The Frame Pro also comes with a “Wireless One Connect Box” that lets you hide all the messy cables up to 30 feet away, preserving the whole gallery aesthetic.
This isn’t just for owners of The Frame, either. Samsung has been expanding the Art Store to its broader 2025 lineup, including its Neo QLED 8K, Neo QLED 4K, and other QLED models. It’s part of a larger strategy to make TVs a central piece of home decor, not just a black rectangle you stare at for hours.
By adding Tate to a roster that already includes MoMA and the Art Institute of Chicago, Samsung is continuing its mission to turn high-end TVs into rotating digital art galleries. While it may not replace the experience of seeing Pollock’s “Yellow Islands” in person, it’s a pretty cool way to class up your living room on a Tuesday.
You can check out the full Art Store collection on Samsung’s website.
