Samsung Electronics has officially launched the Galaxy S25 series in Kenya, marking the end of the pre-order period. The new lineup, powered by advanced artificial intelligence (AI) and cutting-edge hardware, is now available at authorized Samsung stores and e-commerce partners nationwide.
The Galaxy S25 series introduces seamless AI integration with One UI 7, featuring Gemini AI, now available in 46 languages. This enhancement brings improved natural interactions through speech, text, video, and images, making daily tasks more intuitive and efficient.
Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, emphasized the transformative leap in mobile AI, stating,
“The Galaxy S25 series marks a transformative leap in mobile AI, bringing intuitive and intelligent experiences to users in East Africa and beyond.”
Key AI features include:
- Now Brief – Provides personalized suggestions to streamline daily routines.
- Now Bar – A new hub that manages ongoing activities for enhanced user convenience.
- Writing Assist & Drawing Assist – Tools designed to enhance productivity and creativity.
- Google’s Circle to Search with AI Overviews – Offers smarter, more contextual information retrieval.
- Gemini AI Integration – Allows quick access to schedules, reminders, and personalized content.
Superior Performance and Camera Enhancements
The Snapdragon 8 Elite Mobile Platform for Galaxy ensures on-device AI processing for a smoother, more responsive experience. Samsung has also introduced ProScaler and mobile Digital Natural Image engine (mDNIe) to improve image processing and display efficiency.
The Galaxy S25 Ultra now features a 50MP ultrawide camera sensor, bringing exceptional clarity at all zoom ranges. Professional-grade controls like Virtual Aperture and Samsung Log elevate photography and videography, allowing users to capture cinema-quality content.
Commitment to Digital Content Authenticity
The Galaxy S25 series is the first smartphone lineup to support Content Credentials, adhering to the open technical standard by the Coalition for Content Provenance and Authenticity (C2PA). Samsung joins industry leaders like Adobe, Microsoft, OpenAI, and Google in establishing transparency for AI-generated content.
Galaxy S25 Series Pricing & Availability in Kenya
The Galaxy S25 series is available in Kenya starting today, February 17, 2025. Customers purchasing a device within the first four weeks will receive a complimentary Samsung case.
Color Variants:
- Galaxy S25 Ultra: Titanium Silver Blue, Titanium Black, Titanium White Silver, Titanium Gray. Samsung.com exclusives: Titanium Pink Gold, Titanium Jet Black, Titanium Jade Green.
- Galaxy S25 & S25+: Navy, Silver Shadow, Icy Blue, Mint. Samsung.com exclusives: Blue Black, Coral Red, Pink Gold.
Recommended Retail Prices in Kenya:
| Device | RAM + Storage | Price (KES) |
|---|---|---|
| Galaxy S25 Ultra | 12GB + 512GB | 188,400 |
| 12GB + 256GB | 172,800 | |
| Galaxy S25+ | 12GB + 512GB | 147,800 |
| 12GB + 256GB | 132,000 | |
| Galaxy S25 | 8GB + 256GB | 116,200 |
| 8GB + 128GB | 108,300 |
With its AI-driven features and powerful performance, the Galaxy S25 series is set to redefine the smartphone experience for users in Kenya.
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