Infinix is preparing to launch its latest flagship smartphone, the NOTE 60 Pro, in the Kenyan market. Following the recent release of the NOTE Edge, this upcoming device represents a notable shift in hardware strategy for the company. In a parallel marketing move, Infinix has announced a brand partnership with Sabrina Wanjiku Simader, Kenya’s pioneering alpine skier, under the campaign banner “Beyond Snow, All-Round Legends”.
The Hardware:
For technology enthusiasts, the most significant revelation from the announcement is the NOTE 60 Pro’s internal architecture.
- The device will be powered by the Snapdragon 7s Gen 4 5G platform.
- This marks the first time Infinix has integrated a Snapdragon chipset into its smartphone lineup.
- The transition to this platform signals an intended performance upgrade, aimed at providing faster processing speeds, smoother multitasking, and improved energy efficiency.
- The NOTE 60 Pro will also feature Infinix’s next-generation Active Matrix Display, which the company claims is engineered for a more interactive user experience.
Analysis: Historically, Infinix has relied heavily on processors from alternative manufacturers (like MediaTek) to maintain aggressive pricing in emerging markets. The inclusion of Qualcomm’s Snapdragon 7s series suggests a strategic attempt to capture a more demanding, performance-oriented demographic, effectively moving the NOTE series slightly upmarket from its traditional budget stronghold.
The Marketing Strategy: Value-Driven Branding
To spearhead the launch, Infinix is joining a growing trend of smartphone manufacturers who are shifting away from purely spec-driven advertising. Instead, they are using high-impact personalities to foster emotional connections and shared values with consumers.
- Sabrina Wanjiku Simader made history as the first female Winter Olympian from Kenya, competing at the PyeongChang 2018 games.
- She was also the first African woman to compete in the FIS Alpine Skiing World Cup.
- Having retired from professional racing in 2025 due to funding constraints, Simader is currently attending the 2026 Winter Olympics in Milano Cortina as a mentor and spectator.
- Through the partnership, she will document her return to the Olympics using Infinix devices, capturing content from the slopes.
The Nuance: By partnering with an athlete who faced systemic hurdles—originating from a country without snow and struggling with financial backing—Infinix is aligning its brand with themes of resilience and breaking boundaries. This narrative is highly targeted towards young African demographics who are navigating their own evolving career paths.
Market Availability and Ecosystem Growth
While official KES pricing has not yet been detailed, the NOTE 60 Pro will soon be available for purchase in the local market. The brand, established in 2013, currently operates in over 70 countries. Beyond smartphones, Infinix continues to expand its broader technological ecosystem to include TWS earbuds, smartwatches, laptops, and smart TVs.
