Infinix already launched the NOTE 60 Pro in Kenya last week, and we covered the device in detail then. But the phone itself was always meant to be the opening move in something larger. The company has now laid out the full picture: a creator-focused campaign called #CreatePro, anchored around partnerships with prominent Kenyan cultural figures, a push into mobile esports, and a public user-generated content challenge running through 10th April.
This is less a product story and more a positioning story. Infinix wants to be the brand that Kenyan creators, gamers, photographers, and storytellers associate with their work. Whether it succeeds at that is worth examining carefully.
Why Kenya’s Creator Economy Is Worth Chasing
The framing here matters. Infinix is not picking this angle arbitrarily. Kenya’s creative economy is genuinely significant. Over 75% of the country’s population is under 35, and the vast majority of internet access happens on mobile devices. Content creation on TikTok, YouTube, and Instagram has moved from a hobby to a livelihood for a growing segment of young Kenyans. Photographers, filmmakers, musicians, and gamers are building businesses on their phones, and they are doing it on whichever device is most capable at the price they can afford.
That is the window Infinix is trying to step through. At KES 41,999 for the 8GB + 256GB variant, the NOTE 60 Pro is not entry-level, but it is not flagship pricing either. It sits in a band where creators who need genuine performance but cannot justify spending KES 80,000 or more on a Samsung or iPhone are making decisions. Infinix’s argument is that you should not have to compromise on creative capability to stay within budget.
NOTE 60 Pro Specs:
Since we have covered the NOTE 60 Pro’s full specs in our launch piece, a quick recap of the features most relevant to the #CreatePro pitch is sufficient here.
The phone runs on Qualcomm’s Snapdragon 7s Gen 4, a 4nm chip that marks a significant architectural shift for the NOTE series, which has historically relied on MediaTek silicon. The primary camera is a 50MP sensor with Optical Image Stabilisation (OIS), alongside an 8MP ultra-wide with a 112-degree field of view. It shoots 4K video, includes Infinix’s first full Ultra HDR imaging pipeline, and the whole thing is displayed on a 144Hz 1.5K Ultra HDR panel pushing up to 4,500 nits of brightness. That last figure matters on the ground in Kenya, where shooting and editing outdoors in direct sunlight is a very real use case.
The 6,000mAh battery pairs with 90W wired fast charging, getting from zero to 50% in approximately 12 minutes and full in around 42 minutes. The battery also features what Infinix calls an “active healing system,” which claims to repair internal battery materials over time, maintaining effective performance for up to six years. The device also supports 30W wireless charging, a detail absent from the press release but confirmed at launch.
One distinctive hardware feature worth noting is the Active-Matrix Display on the rear panel. When idle it is invisible, blending into the micro-matte aluminium finish. When activated, it shows notifications, incoming calls, animated personalisation elements, and reportedly mini-games. It is a gimmick in the sense that it is not essential, but it is also genuinely novel for this price range, and for creators who want their device to project a certain identity, it is exactly the kind of detail that gets noticed.
The Partnerships
The #CreatePro campaign centres on three Kenyan creatives: rapper and cultural voice Collo Blue (@colloblue_udc), award-winning theatre and screen actor Foi Wambui, and acclaimed photographer Mutua Matheka (@truthslinger).
The selection is deliberate and reasonably smart. These are not influencers in the generic sense of people with large follower counts. Collo Blue is a significant figure in Kenyan music. Foi Wambui is an established and respected name in Kenyan screen and theatre. Mutua Matheka’s photography, particularly his work capturing Nairobi’s urban landscape, has reached international recognition. Each represents a different creative discipline, which lets Infinix argue the phone is for everyone making things, not just one kind of creator.
The risk with this approach is authenticity. Creator partnerships in the smartphone space are common enough that audiences are increasingly savvy about what is a genuine endorsement versus a paid placement. For the campaign to land meaningfully, the content these three produce with the NOTE 60 Pro needs to actually demonstrate the phone’s capabilities in credible, real conditions. Polished studio shots and scripted testimonials will not move the needle with the audience Infinix is trying to reach.
Esports
One of the more interesting dimensions of the campaign is Infinix’s move into mobile gaming and esports. The brand sponsored the eLigue 1 Tour Kenya Grand Finale at the University of Nairobi, giving competitive mobile gamers direct access to the NOTE 60 Pro during the event.
This reflects a real shift in how creativity is being defined in the digital space. Gaming is no longer a fringe activity in Kenya. Esports events are drawing significant participation, streaming is an emerging career path, and mobile gaming specifically is accessible in a way that PC or console gaming is not for most Kenyan youth. For Infinix, associating the NOTE 60 Pro with this community is strategically sound. The device’s 144Hz display, Snapdragon processor, 3D IceCore vapour chamber cooling system, and gaming-optimised frame rates up to 120 FPS give it legitimate credentials in this space, not just marketing claims.
The UGC Challenge
Beyond the celebrity partnerships, Infinix has opened a user-generated content challenge called the Create Pro UGC Challenge. Participants create a photo or video showcasing their creativity, mention the NOTE 60 Pro alongside their personal creative inspiration, and tag @InfinixMobileKenya with the hashtags #CreateProMoment, #InfinixNOTE60Pro, #KenyanCreators, #CreatePro, and #InfinixKenya. Participants also tag two friends. The campaign runs from 1st to 10th April, with posts going up between 2nd and 3rd April, and winners announced on 10th April.
The friend-tagging mechanic is a standard organic reach play. The tight posting window, two days, is worth noting. It creates urgency but also limits participation organically. The potential prize structure has not been disclosed in the press release, which is a gap Infinix should probably address more visibly, since the size of the incentive tends to determine how seriously people engage.
Pricing and What You Get at Launch
The NOTE 60 Pro retails at KES 41,999 in a single configuration: 8GB RAM and 256GB internal storage. It comes in three colours: Solar Orange, Deep Ocean Blue, and Frost Silver. Buyers also get three launch gifts: a free Infinix XWATCH 3GT worth KES 4,500, a KES 1,500 Carlcare trade-in voucher, and a KES 2,200 discount on a down payment through Onfon’s Lipa Pole Pole instalment plan.
The instalment option is relevant. At KES 41,999, this phone requires a meaningful one-time outlay for the segment of creators Infinix says it is targeting. Making it accessible via monthly payments broadens the pool considerably.
What to Make of This
Infinix’s #CreatePro campaign is coherent and well-targeted. Kenya’s creator economy is real, mobile-first, and genuinely underserved by brands pitching premium prices. The NOTE 60 Pro has the hardware to back the creative claims, the partnerships are credible names rather than generic influencers, and the esports extension shows some strategic thinking about where youth creativity is actually heading.
The questions that remain are ones of execution. Influencer campaigns of this kind succeed or fail on the quality of the content produced and whether it reaches the right people authentically. A billboard opposite the Kenya National Archives and a campaign hashtag are table stakes. What Infinix needs is for Mutua Matheka’s photography shot on the NOTE 60 Pro to actually look like Mutua Matheka’s photography, for Collo Blue’s content to feel like his content, and for young creators watching to conclude that the phone can do for them what it is doing for people they respect.
At KES 41,999, the NOTE 60 Pro is a serious contender in its segment. Whether #CreatePro becomes a movement or just a campaign will depend on what comes after the launch window closes.
The Infinix NOTE 60 Pro is available now in Solar Orange, Deep Ocean Blue, and Frost Silver at KES 41,999 across authorised Infinix outlets and dealers. The #CreateProMoment UGC challenge runs until 10th April 2026.
