Estonian Taxi company Bolt has announced it’s getting into the food delivery business with an app called BOLT FOOD. The new service has been introduced in Tallinn – Estonia, with the company promising to expand in more cities across Europe and Africa later this year.
Founded back in 2013 by a then 19-year old high school student, Bolt has expanded across the world and now claims more than 25 million users in over 30 countries globally.
BOLT FOOD currently only serves the Tallinn area in Estonia and in a Press Release, the company says they’ve partnered with over 80 restaurants in the area. They plan on expanding to more areas in the country before getting into other markets.
From the official release: “We have more than 25 million people around the world using Bolt and food delivery has been a popular request for quite some time. It’s one of those services where you need to work extra hard on the underlying technology and operations to make it seamless and simple for customers. Luckily for us, the infrastructure and experience we have built up in our global ride-hailing business have given us a head start.”
“Our ride-hailing business is built on efficiency so that we could offer our drivers and passengers the best deal on the market. We’re eager to bring this mindset to food delivery and offer a lower price of delivery compared to other platforms while making sure our couriers get the best support. For restaurants working with Bolt Food, the value is in our loyal customer base – people who already love and trust the brand.”
If they expand the idea to Africa, in Kenya they’ll face major competition from Uber Eats. Jumia Food, Glovo and very many other local solutions who we believe better understand the market.
In Kenya, the company currently operates in Nairobi, Kisumu, Mombasa and Kakamega.