24Bit: Why are we very loyal to certain brands?

In the latest 24Bit episode, we explore brand loyalty. What is it with the brands we love? And why do we love them so much over others – sometimes even brands we haven’t checked out.

What’s in a name? Well, turns out, a lot. Quite a lot. Question, would you compromise on features of a product you want to buy just so that you can go with a product offered by a brand you like and prefer? Kaluka, Nick and Chenze explore this contentious issue in the second episode of the 24Bit podcast in 2020.

You can find the Podcast in any of your Favour it’s podcast apps. Or listen to it on SoundCloud:

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