Wednesday, October 27, 2021

Telkom Kenya launches ‘Omoka Vinoma’ Campaign

Standard Chartered Bank has announced a partnership with Telkom Kenya dubbed Omoka Vinoma that will see Telkom prepaid subscribers get access to 100 per cent cashback on Standard Chartered current account transactions. The partnership will present a competitive proposition to Telkom pre-paid Mobile customers upon purchasing a preferential data bundle.

A Telkom customer will get 30GB of mobile data for KES. 1,200. The offer will give the Telkom customer access to:

  1. 100 per cent cashback on all transactions for a period of 3 months, when they open a Current Account from Standard Chartered Bank,
  2. as well as a one-month Showmax Pro Mobile subscription with access to premium streaming content, including live sports events, as well as live local news and music channels.
  3. The customer will have access to 4 free rides a month with a value of up to KES 260 each from Bolt.
  4. Standard Chartered will reimburse transaction costs incurred by the customers during the 3-month campaign that ends on 31st July 2021.

The 30GB Mobile Data Bundle, which is exclusive to the Kenyan Market, can be purchased via Telkom Kenya’s USSD *544#

Eric Achola, Director for Marketing at Telkom, said: “Telkom is focused on bringing much-needed innovative products and solutions to the Kenyan market. Consumers are currently on the hunt for the next best competitive proposition that will give them more value. Our partnership with the Standard Chartered Bank will see us address our customers’ Communication, Financial and Entertainment needs during this period.”

Telkom’s Mobile Data will give customers access to high-touch banking experiences that are reflective of service delivery within Standard Chartered’s traditional brick-and-mortar branches. Essentially, the bundle will give a Telkom customer access to a digital bank branch in the palm of their hand. With the onset of the COVID-19 pandemic, there has been a major shift to virtual banking, with customers increasingly adjusting to the benefits of convenience inherent in mobile banking.

Telkom's 'Omoka Vinoma' brings together offers from Standard Chartered Bank, rides from Bolt, and premium subscription to Showmax in one deal when customers buy data bundles.

Edith Chumba Head of Consumer, Private and Business Banking at Standard Chartered Kenya and EA, said: “Our research on Kenyan youths reflected that most interact with and prefer using digital products and services on a daily. This has further been escalated by the rapid growth of the digital economy since the onset of the pandemic. Remote working and schooling have now become the norm and there has been a greater uptake of online shopping and entertainment. Further research has shown that most of the youth are now money conscious with many looking for ways to cut costs and save money. This bundle is our response to the need for quality Internet access and the desire to be financially prudent. It offers easy access to online channels and allows users to enjoy efficient banking services through the SC Mobile App which is built for convenience. It’s a bundle that offers an optimal mix of work and play.’’

“Our customers are continuously evolving, and we are committed to evolving with them. The increased adoption of digital technology in the past few years is indicative of the current market need. Our partnership with Telkom allows us to meet this need by integrating different products and services that fit perfectly into the day to day life of our client. The pandemic demonstrated the importance of being agile and this customized bundle is representative of an adaptive product and service. We look forward to seeing users interact with the optimized bundle and will continue to drive innovation and design strategic partnerships that provide the best in class experience for our clients.’’ Added Edith.

“Showmax Pro Mobile subscribers have access to everything on Showmax as well as live sport, from SuperSport including Premier League, Serie A, La Liga, and DStv Premiership games,” says Stephen Riome, Chief Expansion Officer at Multichoice Connected Video. “It’s great value for money and we’re proud to partner with Telkom to give its customers access to the best streaming content in Africa via the Showmax mobile app.”

“Bolt is excited to be part of such an enabling initiative that will provide people with the opportunity to get more out of the financial, telecommunications and mobility industries – all at once. We believe this partnership will set a precedent for brands in different industries to collaborate. The benefits of the collaboration will enrich people and enable them to boost the economy by providing better access to mobility solutions, finance and connectivity.” said Kenneth Micah, East Africa’s Regional Manager at Bolt.

Users can open an account with Standard Chartered directly on the SC Mobile App in 15 minutes. Standard Chartered has significantly invested in digital banking tools and systems, a move that has seen the SC Mobile platform deliver more than 52 per cent of all service requests, with 50 per cent of all bank service requests coming through the bank’s digital channel.

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