Wednesday, October 27, 2021

Opera launches new self-serve Ad Manger targeting Publishers

Opera has today announced the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds. The Ad Manager is a customisable and scalable self-serve ad-tech infrastructure for Tier 1 publishers.

The company says the new platform is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their journey from discovery to conversion.

The portal offers individual businesses and service providers the opportunity to advertise to their ideal audience around the globe, leveraging an easy to use interface to access the scaled inventory of the company’s browsers and apps in the most transparent way.

Recently, Opera Ads proudly celebrated its two-year anniversary. Since its launch it has become a force to be reckoned with, reaching and engaging millions of Opera users worldwide with innovative, content-based ad experiences from Opera’s global inventory, across its portfolio of products and partner inventories.

The company says hundreds of millions of engaged users choose their products to lead their online lives. Consolidated financial results from the second quarter 2021 showed advertising revenue has increased 128% year-over-year, to $28.9 million, predominantly fueled by monetization growth within Opera News and mobile browsers. The standalone revenue for Opera News grew 442% year-over-year and 49% sequentially versus the first quarter of 2021.

Statements from Opera and DanAds:

“We are always looking for innovative technologies to be integrated in our products and extend our offering. The partnership between Opera Ads and DanAds allows for complete automation of all ad operations, saving time and effort, which in turn leads to an increase in campaign efficiency and, thus, maximizes the ROI of every ad dollar spent.” says Per Wetterdal, EVP Commercial.

There are a great number of successful and innovative providers of self-serve technology beyond the big two: Google and Facebook. DanAds is one of the leading independent providers of choice on the market and is known for providing publishers with their own customizable, scalable, self-serve platforms, allowing for the automation of all ad operations, sales, and creative management to increase revenue effectively. It is trusted by companies like Tripadvisor, Hearst Magazines, Bloomberg Media Group, The Atlantic, New York Post and Philips.

“We have been excited since day one of working together with Opera on the Opera Ad Manager. Our two companies have many similarities, being Scandinavian players on a truly global market and believing in the need for a transparent ecosystem. This is just the beginning of our partnership and we look forward to continue our set roadmap together”, says Istvan Beres, co-founder and CEO at DanAds.

The company says the partnership with DanAds, allows anyone using the platform to convey their message to the right audience, at the perfect time, in the most opportune place thanks to:

  • Ease of use and freedom of choice: Starting a campaign has never been simpler thanks to the straight-forward and easily accessible platform. At every stage it is possible to view all available options and play with the variables. This freedom of choice is what makes self-service advertising so popular.
  • Full control of campaigns: Manage your creatives, scheduling, spending and targeting with fully transparent results. From custom reporting and analytics for the campaigns visualized with online graphs and tables to the easy export options.
  • Reach: All the necessary tools to reach millions of potential users around the globe are presented on the platform.

Opera says it is looking forward to continuing implementing technologies that not only allow brands to connect with large, highly-engaged audiences, but to target those audiences with precision.

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