Monday, January 17, 2022

Bolt Kenya to allow Drivers to set their Price and Riders choose their Driver

Bolt has announced it will be piloting two new options to both drivers and riders in the Kenyan market. These new options are:

  • Allowing drivers to set their own prices
  • Allowing passengers to select their driver.


The company has said this innovation is designed to make the platform even more attractive to drivers by putting them firmly in control of their entrepreneurial journey.

Bolt says drivers have consistently requested for more flexibility with pricing and this option should be a fix to the current problem where many drivers accept and then reject trips if a more profitable option arises, leading to a poor rider experience.

The company explains that drivers will be able to set their own prices within a range of price per kilometre. This will allow them achieve their own preferences but within a range dependent on local market conditions.

Alternatively, drivers can also choose to continue with Bolt’s own dynamic standard pricing.


In what the company terms as an effort to ensure riders enjoy a greater trip experience, passengers can now manually select a preferred driver based on a number of factors such as price fare, expected time of arrival, and driver rating.

In addition to these factors, riders can also see additional information such as Driver Photo, Driver Name and Car Details to help empower their decision for their trip. 

The pilot is currently only running in Kenya. The company says it has over 50 000 drivers and hundreds of thousands of customers in Kenya across 17 cities and towns.

Speaking about the changes, Kenneth Micah, Bolt’s Regional Manager for East Africa said:

“Drivers have consistently asked us for the ability to set their own prices so they can ensure a journey is profitable enough before it’s accepted. We have built our business around giving drivers total flexibility. These changes are part of that philosophy and will create a better functioning marketplace. While driver needs are met, it was just as critically important to ensure riders enjoy the same liberty by selecting a driver of their choice for their trip. This is another way we are ensuring riders know that the drivers with impeccable ratings are available for their trip. We hope that this will result in great experiences for both stakeholders as we continue to find innovative solutions for pleasant experiences”


Leave a Reply

Dickson Otieno
I love reading emails when bored. I am joking. But do send them to

More to read:

Netflix increases prices in US & Canada

Netflix has announced increased subscription fees in the United States and Canada in what appears to now be annual expected change.

Fuel prices remain unchanged between January & February 2022

EPRA has announced that fuel prices in Kenya will remain unchanged between January and 14th February 2022.

Bolt now valued at €7.4 billion after €628 million investment round

Bolt says % it will use the funds to accelerate the expansion of their mobility and delivery products across Eastern African markets.

MARAMOJA opens up API to Fintechs and Insurtechs in Kenya

The company says that Fintechs and Insurtechs now have an opportunity to connect to MARAMOJA's ecosystem via a single API

FSD Africa invests £3 Million in Kenya’s IMFact Quick Finance Company

FSD Africa Investments (FSDAi), the investing arm of FSD Africa, has announced a £3m investment into IMFact.

Telkom Kenya welcomes CA’s Review of Mobile Termination Rates

Telkom has announced it welcomes the Communication Authority of Kenya's review of the mobile termination rates (MTRs) and fixed termination rates (FTRs) from the previous KES 0.99 to KES 0.12.