Vivo says it has been announced as the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022.
The company’s new foldable device the X Fold+, which was launched in mainland China, will appear in Qatar 2022 matches to provide support for the preparation and staging of the event.
As the exclusive official smartphone sponsor of the 2022 World Cup, Vivo says it will connect international football fans, who are as passionate about the beautiful game as Vivo is, through its industry-leading smartphone technology.
Vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year’s event in Qatar will be the second World Cup the company has sponsored after having done the FIFA Confederations Cup 2017, the FIFA World Cup Russia 2018, and the FIFA Arab Cup Qatar 2021.
For football events, Vivo also sponsored the UEFA EURO 2020. The company remains committed to supporting the development of football through its various football sponsorships.
Vivo started its globalization journey in 2014 and now covers more than 60 countries and regions across the globe. The company says it has always adhered to consumer orientation and that it is committed to using innovative technology to provide excellent smartphones and other products for users around the world.
“Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Spark Ni, Senior Vice President and Chief Marketing Officer at Vivo.