Rogers Group expands into Kenya with new acquisition

Rogers Group is expanding into East and Southern Africa markets. One of its subsidiaries Velogic, recently acquired Rongai Workshop & Transport Ltd, a road transport company in Kenya. The Kenyan acquisiton will enable Velogic, Rogers’ logistics arm, to expand its geographical footprint on the African continent, benefiting from the growth prospects that this promising market offers.

As the second-largest road transport company in the country in terms of territorial reach, Rongai Workshop & Transport Ltd is also highly regarded. It has built a material and reputational capital in the Kenyan economic landscape, partly thanks to its expertise in tea transport. With 75 years of presence in Kenya, 270 employees, and a hundred vehicles, the company posted a turnover of Rs 80 million for the quarter ending December 31, 2022.

The synergies with Rongai will enable Velogic, which now boasts a fleet of 160 vehicles in Kenya, to offer a broader range of logistics services, and to expand its customer base and transport network in this region of the African continent.

The Group is also looking to open a branch of Rogers Capital – Technology in Rwanda, as well as two new Airlines – under Rogers Aviation – in South Africa and Mauritius. This strategic locations will allow Rogers to strengthen its regional presence by offering innovative solutions adapted to local needs. At the same time, the representation of two new airlines, TAAG from Angola and Vistara from India, allows Rogers Aviation (the Travel segment) to broaden its reach in booming international markets, and in Mauritius.

Rogers Capital says it has chosen Rwanda due to its political and economic stability and its position as a hub of Central and Eastern Africa. The authorities’ vision to attract investments and new technologies is also a powerful argument for Rogers’ subsidiary, which is looking for promising markets to export its technological know-how. The ambition of Rogers Capital – Technology is to promote exchanges and partnerships with various public and private institutions in the country to ultimately offer its full range of high-value-added services there.

Listed on the Official Market of the Stock Exchange of Mauritius (SEM), Rogers says, for companies like itself, the pursuit of international growth opportunities is a key lever for increasing their presence in markets with high potential.

“With a presence in 14 countries, our strategy is to identify growth opportunities to strengthen our activities in those countries,” says Philippe Espitalier-Noël, Chief Executive Officer (CEO) of the Rogers Group. “The acquisition of Rongai Workshop & Transport Ltd in Kenya, the representation of Vistara, and the upcoming opening of a branch of Rogers Capital Technology in Rwanda are concrete examples of our commitment to positioning ourselves in these emerging high-growth markets by offering cutting-edge solutions meeting local and international needs,” adds the CEO.

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