In a grand event, Isuzu East Africa unveiled the “Eliud Kipchoge 1:59 Limited Special D-Max Edition” double cabin pickup, a tribute to the legendary marathoner Eliud Kipchoge. This limited edition of the popular Isuzu D-Max model is a testament to Kipchoge’s extraordinary athletic accomplishments.
Isuzu East Africa’s Managing Director, Rita Kavashe, revealed during the launch that the sporty vehicle is designed to celebrate and honor Kipchoge’s remarkable athletic achievements. “Isuzu East Africa found a valuable partner in Mr. Eliud Kipchoge as a brand ambassador for Isuzu D-Max due to the similarity of his professional values and the character of our brand. It has been a remarkable journey during our six-year partnership. The limited production of this premium D-Max pickup is a commemoration of Eliud’s inspiring sporting legacy,” said Rita.
In honor of Kipchoge’s sporting legacy, Isuzu will manufacture only 159 cars. This number is a nod to his memorable sub-two hour INEOS Marathon accomplishment of 2019, his second Olympic Gold win in 2021, and his world record at the 2022 Berlin Marathon.
Rita further explained, “It is in view of these remarkable achievements that Isuzu East Africa decided to build an exciting vehicle that will honor the strength, discipline, and sporting legacy personified in Eliud Kipchoge.”
An elated Eliud Kipchoge expressed his gratitude to the Isuzu team for honoring him by naming a new pickup model after him. “I want to thank the Isuzu team members who worked hard to make this vision into the reality we see here today. This vehicle represents not only my personal achievements but also the spirit of strength, resilience, and excellence that drives us forward,” he said.
The partnership with Eliud Kipchoge is a demonstration of Isuzu’s support for local sports talent development. This is the first time that a local automotive brand has named a vehicle model after a sports personality. The Limited Special D-Max Edition will be available to customers in September this year, with pre-orders being received at the assembler’s Sales offices on Mombasa Road.
Isuzu EA has had a strong relationship with Kipchoge since 2017 when the marathon legend became the Isuzu D-Max brand ambassador. The company has been working with the Eliud Kipchoge Foundation to uplift the wellbeing of the community through access to Education, Sports Talent development, and Environmental Conservation.