In a remarkable achievement, 5300 small and medium-sized businesses (SMBs) have recently graduated from Google’s Hustle Academy, showcasing their commitment to enhancing business skills and acumen. This graduation marks a significant milestone, with over 10,000 entrepreneurs across Africa benefiting from the program since its inception in 2022.

The Hustle Academy, designed to address the unique challenges faced by African SMBs, offers practical skills and resources vital for business growth. This year’s cohort follows the successful graduation of over 5000 SMBs last year, further strengthening the program’s foundation.

Mr. Henry Rithaa, CEO of the Micro & Small Enterprise Authority (MSEA) Kenya, applauded the achievement, stating, “Congratulations to Google’s Hustle Academy for training over 3000 SMBs in Kenya through your one-week bootcamp. SMBs are the economic growth engine of Kenya. Empowering SMBs is empowering a nation.”

The graduates represent a diverse array of industries, reflecting the dynamic nature of Kenyan entrepreneurship. Their participation in the Hustle Academy highlights their remarkable capacity for innovation and resilience.

Agnes Gathaiya, Country Director for East Africa, commented on the SMBs’ determination and growth, noting, “The Hustle Academy program stands as a beacon of what practical training and resource provision can accomplish. Today’s graduation is not only a celebration of their hard work but also an acknowledgment of their role in enriching the Kenyan business environment.”

Melanie Hapisu, founder of DigiPath Africa and a graduate of the program, shared her experience: “The Hustle Academy’s training wasn’t just about theories; it was about real actionable strategies that have transformed the way we operate at DigiPath Africa. The Academy’s practical insights have been crucial in helping us navigate challenges, fostering innovation, and enabling us to make informed decisions critical for our long-term success.”

The Hustle Academy is part of Google’s broader commitment to bolster the African business sector, providing substantial support to SMBs in Africa through various programs, products, and partnerships. These initiatives are instrumental in helping these businesses navigate the complexities of the modern business world.