Infinix has officially launched its flagship store at the Promenade Mall in Nyali, Mombasa, marking the brand’s continued expansion in Kenya. This high-end location will serve as a hub for showcasing Infinix’s latest smartphones and accessories, as well as offering consumers a direct link to the brand’s innovations and solutions. The new store is the fourth of its kind in Kenya, joining other locations in Nairobi’s CBD, Eastleigh, BBS Mall, and Nakuru.
Infinix Expands Its Kenyan Presence
With the opening of the Mombasa store, Infinix aims to bring its cutting-edge technology closer to the Kenyan coastal region, strengthening its position in the competitive smartphone market. According to Infinix Kenya’s Retail Manager, Rick Zhang, this move is not merely about growing the brand’s physical footprint but also about enhancing customer interaction with the company’s technology. Zhang stated, “We’re not just reaching new locations—we’re enhancing the way Kenyans connect with technology.”
This new chapter for Infinix reflects the brand’s commitment to delivering seamless, tech-driven experiences that focus on innovation and personalized service, particularly in the coastal city of Mombasa.
A Full Tech Ecosystem at Your Fingertips
In addition to the sleek, modern store design, the Mombasa location offers a dynamic shopping experience. Customers will find the latest Infinix devices, including the highly anticipated NOTE 40 series. The NOTE 40 introduces significant advancements in Infinix’s proprietary All-Round Fast Charge 2.0 technology, featuring a 100W Multi-Speed Fast Charge and Wireless Mag Charge capabilities. Moreover, the device boasts a vibrant 120Hz AMOLED display and a 108MP camera with Optical Image Stabilization (OIS), positioning it as a premium option in the mid-range market.
Beyond smartphones, the Mombasa store showcases Infinix’s growing lineup of AIoT products. This includes the Xbuds GT3-XE30 earbuds, the TWS Buds Neo XE26, and the XE27 Earbuds—all designed for high-quality audio experiences. Fitness enthusiasts can also explore the Infinix Smartwatch XWGT3, blending style and functionality to help users keep track of their fitness goals.
Combating Counterfeit Products
The introduction of the new store also serves as a safeguard for consumers against counterfeit products. Infinix is ensuring that only genuine devices and accessories are sold, providing peace of mind to customers concerned about fake tech flooding the market. This further reinforces the brand’s dedication to quality and customer trust.
Mombasa’s Store Launch: A Day of Fun and Innovation
To celebrate the opening of the new store, Infinix engaged customers with various activities and giveaways. Attendees had the chance to participate in the Spin and Win game, where lucky winners walked away with Infinix products. A Treasure Hunt added to the excitement, blending physical activity with the opportunity to uncover hidden prizes. These activities not only fostered a sense of community but also helped the brand connect with its customer base in a more interactive way.
Flexible Financing Options
Understanding the financial constraints many consumers face, Infinix has partnered with OnPhone to offer flexible payment plans for their smartphones. Through this service, customers can deposit 30% of the recommended retail price and walk away with a new Infinix smartphone, making the brand’s innovative technology more accessible.
Harriet Adenyi of OnPhone elaborated, “We offer mobile device financing at OnPhone where customers can deposit 30% of the RRP and walk away with their desired smartphone to enjoy seamless connections easier and faster.”
Exclusive Discounts and Deals
For a limited time, the new store is offering a range of exclusive deals, allowing consumers to purchase Infinix smartphones at discounted prices. These deals will run until September 15, 2024, providing substantial savings on various models. For example:
- The Infinix Smart 8 (3GB + 64GB) is available for KES 9,999, down from KES 11,199.
- The HOT 40i (4GB + 128GB) is priced at KES 12,000.
- The HOT 40i (8GB + 256GB) is now KES 14,999.
- The HOT 40 Pro (8GB + 256GB) is available for KES 19,200, reduced from KES 21,799.
- The premium NOTE 40 (8GB + 256GB) is on sale for KES 24,400.
These discounts, coupled with flexible financing, highlight Infinix’s efforts to make cutting-edge technology more affordable to a wider audience.
Infinix’s Ongoing Growth in the Global Market
Founded in 2013, Infinix has positioned itself as a tech brand designed for younger consumers, known for blending stylish design with solid performance. The brand is active in over 70 countries, and it continues to grow its presence globally. Infinix’s innovations have not gone unnoticed, earning the company recognition in Kantar and Google’s Top 50 Chinese Global Brand Builders Report, as well as a sixth-place ranking in Fast Company’s list of the World’s Most Innovative Companies for 2024 in the Asia-Pacific sector.
Conclusion
Infinix’s latest store in Mombasa represents more than just another retail outlet; it is a testament to the brand’s commitment to expanding its reach and bringing innovative technology directly to its customers. As Infinix continues to grow in Kenya and globally, the company’s focus on combining design, functionality, and affordability is set to make it a major player in the tech industry. This new store, with its exciting discounts, flexible payment options, and immersive shopping experience, ensures that Infinix remains a brand to watch in the rapidly evolving tech landscape.
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