NCBA Takes Over 100 Kenyan Business Customers to China for Market Exposure Trip

NCBA Bank has embarked on a 12-day market exposure trip to China, taking more than 100 of its commercial and SME customers to explore one of the world’s most dynamic business hubs. The trip aims to equip participants with insights into global trade connectivity, sourcing opportunities, and the latest technological advancements, aligning with NCBA’s ongoing commitment to empowering Kenyan businesses to scale internationally.

The journey underscores NCBA’s strategic focus on building capacity for its customers through exposure to global markets, beyond the bank’s core financial services. Participants will engage with Chinese industry leaders, visit major business districts, and explore emerging sectors in cities such as Hong Kong, Guangzhou, Shenzhen, and Foshan.

Empowering Kenyan Businesses through Global Exposure

Since 2016, NCBA has consistently organized market exposure trips for its business clients to explore emerging markets and industry trends. This year’s China trip offers participants a rare opportunity to understand business dynamics in sectors such as:

• Green Energy
• Manufacturing
• Technology
• Logistics and Supply Chains

Participants are expected to not only source trading equipment and goods but also explore potential partnerships. This initiative is part of NCBA’s broader vision to support Kenyan SMEs and commercial enterprises, which play a crucial role in Kenya’s economic development.

Tailored Financial Solutions to Support Business Growth

NCBA has also integrated specialized financial services into the trip. These include preferential foreign currency exchange rates for USD, business banking loans, and financing options for imported goods. The bank believes such initiatives will enable customers to explore international opportunities with minimal financial barriers.

“Our commitment is to go beyond banking by providing tailored solutions and experiences that will enable our customers to grow,” said Mr. Tirus Mwithiga, Group Director of Retail Banking at NCBA. “The insights gained from these trips, coupled with the financial support we offer, will accelerate their business growth and ultimately contribute to Kenya’s economy.”

A Strategic 12-Day Itinerary

The detailed itinerary for the trip reflects the bank’s ambition to ensure customers gain diverse business insights and exposure to trade opportunities.

This itinerary balances structured business activities with leisure and cultural experiences, ensuring participants have time to explore both professional and personal interests.

A Broader Goal of Economic Growth and Business Empowerment

According to NCBA, initiatives like this are aligned with the bank’s goal of enhancing Kenya’s economic landscape. Mr. Mwithiga emphasized the bank’s desire to facilitate market access and capacity building for SMEs, ensuring businesses can connect with global trade networks and thrive in competitive environments.

“We believe these opportunities will open new growth avenues for our customers and enable them to make meaningful connections in one of the world’s leading trade hubs,” Mwithiga stated. He also noted that NCBA’s business customers’ success in such global markets would have a direct positive impact on the bank’s performance and Kenya’s economic development.

A Call to Future Participants

NCBA encourages other businesses eager to participate in upcoming international exposure trips to reach out to their relationship managers. Potential customers interested in leveraging these opportunities can also visit any NCBA branch countrywide to open a business account.

This market familiarization trip reflects NCBA’s commitment to creating value beyond core banking services, offering customers the tools, knowledge, and exposure required to grow on a global scale.