Google has unveiled its highly anticipated Year in Search report for 2024, providing an eye-opening glimpse into what Kenyans were curious about, cared for, and entertained by over the past year. From trending personalities and global events to recipes and lyrics, the searches reveal not just moments in time but also cultural and societal trends that shaped Kenya.
SHA, Finance Bill 2024, and US Elections Dominate the News Searches
Leading the trending news category was the Social Health Authority (SHA), a new healthcare system introduced to replace the defunct National Hospital Insurance Fund
(NHIF). SHA’s rollout became a hot topic as Kenyans grappled with its implications on healthcare access and affordability. Close behind was the Finance Bill 2024, which proposed significant tax changes to address economic challenges. Public protests, spearheaded by Gen Z, eventually led to the bill’s withdrawal, marking a notable moment of civic action. Completing the top three was the US Elections 2024, reflecting Kenyans’ keen interest in global political affairs, especially with Donald Trump returning as President-Elect.
Other significant news searches included Gachagua’s impeachment, the devastation of Cyclone Hidaya, and Kenya’s fascination with Starlink’s expanding presence in the country.
Gachagua and Vybz Kartel: The Names on Everyone’s Lips
In the local personalities category, former Deputy President Gachagua topped the list following his impeachment, which sparked widespread debate and media coverage. Cabinet Secretaries Rebecca Miano (Tourism and Wildlife) and Soipan Tuya (Defence) also garnered significant search interest, reflecting their roles in critical national discussions.
Globally, Jamaican reggae and dancehall icon Vybz Kartel emerged as the most-searched personality, thanks to his enduring popularity in Kenya. Other notable names included Donald Trump, televangelist Benny Hinn, and Kamala Harris, showcasing a mix of political and entertainment influences shaping Kenyan interests.
Sporting Passions: AFCON, Euro 2024, the Olympics, losses, and more
Kenyans’ love for sports was evident, with the Africa Cup of Nations (AFCON) leading the sports searches. The tournament, held in Ivory Coast, brought thrills, drama, and unexpected results. The Euro 2024, hosted in Germany, and the Olympics 2024 schedule also captured the nation’s attention. The Ballon d’Or and rising football stars like Lamine Yamal and Leny Yoro highlighted Kenya’s deep connection with global football.
The tragic death of content creator Brian Chira in a hit-and-run accident in March struck a chord, making him the most-searched loss. Others who inspired searches included Charles Ouda, a celebrated actor, and Rita Tinina, a respected journalist. These losses brought moments of reflection and mourning across the country.
Food was another area where Kenyan curiosity flourished. Chicken curry recipe topped the list, followed by pumpkin soup and other simple, flavorful dishes like vegetable rice and dawa, a popular drink for wellness. These trends underscore Kenyans’ growing love for diverse culinary experiences.
On the entertainment front, the sci-fi drama Supacell was the most-searched movie/TV show. Other trending shows included Damsel, Shogun, and local favorites like Becky on Citizen TV. Meanwhile, music enthusiasts flocked online to search for lyrics to songs like Anguka Nayo, Kudade, and Hit and Run by Shenseea.
The Most Googled “How To,” “What,” and “When” Queries
Kenyans used Google to seek answers to pressing questions. In the “How to” category, people sought guidance on checking KCSE results 2023, updating token meters, and applying to KUCCPS. The “What is” searches revealed curiosity about topics like Airbnb, endometriosis, and Gen Z. Meanwhile, in the “When” category, questions about school opening dates, Father’s Day 2024, and Easter dominated.
A Reflection of Kenya’s Evolving Identity
Google’s Year in Search 2024 offers a window into the collective consciousness of Kenya. The trends reveal a nation deeply engaged in socio-political issues, captivated by global entertainment, and driven by culinary exploration. Whether it’s cooking, learning, or staying connected, these searches reflect a vibrant, inquisitive society navigating the challenges and joys of 2024.
To explore the full lists, visit Google’s Year in Search page for Kenya or check out the global trends
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