Airtel Money has unveiled a new offer dubbed the ‘Rudishiwa transaction fee’, which provides a unique benefit to its customers during the festive season. This offer refunds 50% of the transaction fees incurred on Paybill payments in the form of airtime. The initiative builds on the success of Airtel’s 2023 Rudishiwa campaign, where customers were refunded transaction fees on cash withdrawals. The latest rollout underscores Airtel’s commitment to enhancing value, affordability, and convenience for its users.
How the Rudishiwa Offer Works
Under this offer, Airtel Money customers will receive 50% of the transaction fee as airtime for every Paybill payment they make. The initiative is designed to encourage mobile money usage while rewarding customers with tangible benefits. This added value ensures customers stay connected throughout the holiday season and beyond.
Speaking about the offer, Airtel Money’s Managing Director, Anne Kinuthia Otieno, highlighted the importance of such incentives, saying:
“The growing potential of mobile money has been crucial in enhancing financial inclusion and economic activity. Mobile money has now become a primary mode of exchange, and creating mechanisms to streamline this is crucial for societal well-being. Our main goal is to continuously give customers value, choice, affordability, and convenience.”
Strategic Partnerships
To make the offer even more impactful, Airtel Money has partnered with a wide range of service providers and merchants, including:
- Utility Providers: Kenya Power and Lighting Company (KPLC), Nairobi Water, Mombasa Water.
- Entertainment Services: DSTV.
- Government Services: eCitizen.
- Transport: Expressway, KAPS.
- E-commerce and Retail: Online payment platforms and various merchants.
Airtel Money has also collaborated with leading banks such as Equity Bank, KCB Bank, and Cooperative Bank to allow customers to make seamless payments at all merchant outlets nationwide.
Growing Distribution Footprint
Airtel Money has significantly expanded its distribution network to ensure greater accessibility for its customers. With over 90,000 agents and 2300 exclusive Airtel Money branches, the service continues to strengthen its reach across the country. Recent partnerships include a notable collaboration with Naivas Supermarket, enabling customers to deposit and withdraw cash at Naivas branches nationwide. This partnership aims to enhance convenience for Airtel Money users while increasing the service’s agent footprint.
Innovation and Economic Impact
Airtel Money’s ongoing innovations have played a pivotal role in the platform’s growth. By delivering secure, convenient, and affordable payment solutions, Airtel Money is not only gaining market share but also driving financial inclusion in Kenya’s competitive mobile money ecosystem.
Managing Director Anne Kinuthia Otieno emphasized Airtel Money’s broader vision:
“Airtel Money remains committed to providing a seamless and convenient payment experience for customers. With ongoing investments and strategic partnerships, we intend to continue expanding our reach and giving customers affordable value as they transact daily on our platform.”
Positioning in Kenya’s Mobile Money Landscape
Airtel Money’s new ‘Rudishiwa transaction fee’ offer comes at a time when mobile money services have become a cornerstone of Kenya’s financial ecosystem. By offering value-added incentives such as airtime refunds, Airtel aims to differentiate itself from competitors and foster customer loyalty. The introduction of this offer during the festive season positions Airtel Money as a customer-centric brand focused on delivering affordable solutions to its users.
Conclusion
As mobile money continues to shape financial transactions in Kenya, Airtel Money’s new ‘Rudishiwa transaction fee’ offer underscores its commitment to innovation, accessibility, and value creation. With strategic partnerships, an expanding agent network, and a focus on customer needs, Airtel Money is poised to further solidify its presence in the mobile money market.
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