Showmax is set to make history as the first African streaming service (SVOD) to live stream a homegrown concert. On 18 January 2025, Showmax will exclusively broadcast Grammy Award-winning Amapiano sensation Tyla’s highly anticipated performance from the SunBet Arena, Pretoria, to fans across 44 African countries.
A Landmark Moment for Showmax and African Music
Tyla, celebrated as the youngest African Grammy winner, will perform hits from her chart-topping debut album, TYLA, which has already surpassed 1.6 billion streams worldwide. Known as the “Queen of Popiano,” Tyla has captivated global audiences with her unique fusion of pop and Amapiano.
Yatish Narsi, Chief Marketing Officer at Showmax and MultiChoice South Africa, highlights the significance of this event, stating:
“With our advanced live-streaming technology, we’re thrilled to spotlight Tyla’s iconic homecoming concert. This marks our first live-streamed entertainment event, underscoring our commitment to making world-class experiences accessible across the continent.”
Tyla’s Message to Her Fans
Tyla, fresh from her triumphs at the BET Awards, MTV Music Video Awards, and Grammys, shared her excitement for the live-streamed event:
“Tygers! Me and Showmax decided to live stream this concert for everyone across Africa. I hardly get time to be home, so this one is gonna be special! I can’t wait for y'all to ROCKKK with me!”
This live stream offers fans who missed Tyla’s sold-out shows in Cape Town and Pretoria a final opportunity to experience her electrifying tour.
Showmax’s Transformative Year
This milestone comes as Showmax celebrates a record-breaking year since its relaunch in February 2024. Key achievements include:
- 50% year-on-year growth in paying subscribers.
- Enhanced streaming technology powered by Peacock, which delivered a record 16.3 million simultaneous live streams during an NFL Wild Card game.
Yatish Narsi emphasizes Showmax’s vision:
“We’re not just hoping to smash records with this live stream. We’re changing the narrative of what it means to succeed on our continent. Showmax doesn’t just aim to be the best in Africa; we aim to take our place among the best in the world.”
How to Watch Tyla’s Concert on Showmax
To join this historic moment, fans need an active Showmax Entertainment subscription. Multiple payment options are available, making it easier for fans to sign up at www.showmax.com. Follow #TylaOnShowmax for updates and behind-the-scenes moments leading up to the event.
Don’t miss this extraordinary live performance that promises to redefine entertainment and showcase African talent on a global scale.
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