Airtel Africa Partners with TRACE Awards & Summit 2025 to Champion Creativity and Connectivity Across Africa

Airtel Africa has been announced as the official partner of the TRACE Awards & Summit 2025, a premier celebration of African creativity and culture. The event will take place from 24-26 February 2025 at the luxurious Mora 5-Star Resort in Zanzibar, Tanzania, spotlighting the vibrant artistry that defines the continent.

A Partnership for Progress

The TRACE Awards & Summit has cemented its reputation as a platform that recognizes and amplifies African creativity. By partnering with TRACE, Airtel Africa reaffirms its commitment to innovation and cultural inclusion, aiming to bridge gaps and enhance connections through advanced technology.

"At Airtel Africa, we believe that creativity and connectivity go hand in hand. Our partnership with TRACE Awards & Summit 2025 reflects our unwavering commitment to empowering African talent and fostering an environment where innovation thrives," said Rohit Marwha, Group Chief Marketing Officer, Airtel Africa.

This collaboration promises to create an ecosystem where African artists, creators, and innovators can share their talents with a global audience, furthering the mission to celebrate and uplift the continent’s dynamic culture.

Event Details

The TRACE Awards & Summit 2025 will feature two core components:

TRACE Summit

• Dates: 24-25 February 2025
• Activities: Discussions, workshops, and networking tailored for artists and industry professionals, covering topics like the role of technology in the creative economy, branding strategies, and the future of African entertainment.

TRACE Awards Ceremony

• Date: 26 February 2025
• Highlights: Celebrating excellence in 28 categories of African music, with live performances and exclusive presentations.
• Reach: The awards will be broadcast globally in English, French, and Portuguese, connecting over 500 million viewers across 200+ countries.

The ceremony’s setting at the Mora Zanzibar Resort underscores the commitment to showcasing Africa’s cultural and natural beauty.

TRACE Awards Tour: A Celebration Across Africa

In the lead-up to the main event, the TRACE Awards Tour will visit major African cities and the diaspora. This tour will feature live performances, fan interactions, and opportunities for communities to engage with their favorite artists.

Airtel Africa: Driving Connectivity and Cultural Growth

Airtel Africa’s involvement extends beyond sponsorship. The company views this partnership as a chance to empower African talent and promote digital inclusion. Airtel Africa has been a champion of connecting underserved communities and creating opportunities for progress across its 14-country footprint.

“The collaboration with Airtel Africa is a natural fit as both organizations share a vision of celebrating Africa’s dynamic creativity and fostering opportunities for growth,” said Olivier Laouchez, Co-Founder and Executive Chairman, TRACE.

Looking Ahead

The Airtel-TRACE partnership is poised to deliver a transformative experience, showcasing the best of African culture while enabling deeper connections within and beyond the continent. This initiative aligns with both organizations’ missions to promote creativity, foster innovation, and elevate African voices on a global stage.