OPPO has officially named 17-year-old Spanish football sensation Lamine Yamal as its global brand ambassador. This announcement is part of OPPO’s broader “Make Your Moment” campaign, aimed at inspiring young people to seize opportunities, pursue their passions, and create their own unique paths.
Lamine Yamal: More Than Just a Football Prodigy
Since his breakthrough in 2023, Yamal has quickly become one of the most electrifying young footballers in the world. His performances have captivated millions, and his maturity and humility off the pitch have further cemented his status as a role model for the next generation.
Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, praised Yamal’s drive and resilience, stating:
“Lamine is not just a gifted footballer but an inspirational young man with an incredible passion for the game. Like countless young people worldwide, Lamine refuses to be held back by anxiety or uncertainty about the future. Instead, he focuses on his passions and concentrates his energy on the present, finding fulfillment and strength through his dedication.”
This mindset aligns perfectly with OPPO’s “Make Your Moment” philosophy, making Yamal an ideal ambassador. His journey embodies authenticity, discipline, and a commitment to continuous improvement—qualities that OPPO champions in its brand mission.
OPPO’s Growing Influence in Sports
OPPO has steadily increased its presence in the global sports industry since 2015, forging high-profile partnerships, including with the UEFA Champions League. As we previously reported in our article on OPPO’s Partnership with UEFA Champions League, the company has successfully blended sports with its cutting-edge AI and imaging technologies, enhancing fan experiences worldwide.
The partnership with Yamal continues this tradition by connecting OPPO’s innovative technology with the passion of football. Through this collaboration, OPPO aims to engage younger audiences and inspire them to embrace every moment.
Giving Back Through Football
One of Yamal’s signature traits is his “304” hand gesture, a tribute to the Rocafonda neighborhood where he grew up. This simple yet meaningful celebration underscores his deep connection to his roots and serves as motivation for young footballers.
As OPPO’s global brand ambassador, Yamal will be actively involved in community-driven football initiatives, including:
- Supporting grassroots football development.
- Upgrading football facilities in underserved communities.
- Encouraging young fans to submit creative football charity project ideas.
- Featuring in OPPO’s AI Studio platform, where fans can digitally “become Yamal’s teammate.”
These efforts further OPPO’s commitment to using sports as a tool for social impact. Our previous coverage of OPPO’s Global Brand Ambassador Initiatives provides further insights into how OPPO selects and collaborates with ambassadors to build its brand among younger audiences.
OPPO’s Global Expansion and Brand Refresh
OPPO’s “Make Your Moment” campaign coincides with the company’s rapid global expansion. Currently operating in over 70 countries and regions, OPPO has more than 300,000 retail spaces worldwide, with international sales making up nearly 60% of total shipments.
The success of recent products like the Find X8 series—celebrated for its advanced camera technology, gaming performance, and battery life—has reinforced OPPO’s position as a major player in the global smartphone industry.
Blending Technology, Passion, and Youth Empowerment
By partnering with Lamine Yamal, OPPO continues to celebrate the power of young people to shape their futures. Whether on the football pitch or in everyday life, OPPO aims to empower its users with technology that helps them seize every opportunity.
As Yamal embarks on this journey with OPPO, the collaboration is set to inspire a new generation to embrace the present, follow their dreams, and make their moment.
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